HOLLY Willoughby posed with her lookalike mum in a sweet new snap ahead of Mother’s Day.
This Morning host Holly, 42, marked the special day with a rare photo of them together on Instagram.
In the photo the women could be seen beaming as they posed for the camera.
Holly’s Wylde Moon brand captioned the snap: “What words of wisdom did your mum, or motherly figure impart?
“Are there any pieces of advice you try to follow?”
One fan replied: “Gorgeous ladies. Love your mums top x”
Another said: “Try your best and that will always be enough”
And a third said: “Wrinkles are a sign of a life of smiles & laughter-embrace them.”
Last year Holly’s fans were blown away to learn her mum’s age when she posted pics to mark her big day.
One commented: “You’re so like your beautiful Mum, I hope she’s having a lovely day”.
Another added: “I can see where you get your looks!”
One more echoed: “Your mum could pass for being 20 years younger! She looks utterly incredible for being in her 70s”.
This Morning host Holly and husband Dan Baldwin are parents to Harry, 13, Belle, 11, and Chester, eight.
The family are also proud owners of a Golden Retriever named Bailey.
Writing on her website, Holly recently confessed to struggling with everyday life like most parents.
Holly said: “Family time in general is always top of my list and something Dan and I prioritise above all else.
“If it’s not technology interrupting time together, or just simple the fact that my kids are growing older and are keen to start moving through life in their own little lanes, it’s sometimes a challenge to achieve that dedicated, quality time together in one space.”
Holly added: “The dinner table is the one place we still manage to reunite and chat through the day.
“But it occurred to me when walking Bailey this week with Harry and listening to him talk non-stop, that just being out on a family walk is fast becoming another sacred opportunity to be together and catch up.”