TV presenter Holly Willoughby took to social media to announce her newest career venture.
The This Morning host shared her announcement on Instagram with a series of dreamy clips showcasing the creative process behind her new home fragrance.
Holly owns Wylde and Moon, a lifestyle brand, described on their website as: “Holly Willoughby’s official lifestyle and guidance brand, encouraging you to value reconnecting with yourself.”
The brand has now expanded it’s home fragrance range that includes wax melts, candles and perfumes to a new scent.
Holly detailed in the Instagram post: “Welcome to our newest @wyldemoon home fragrance…(borrowed from) A Love Story.
“A fresh, romantic scent that blends citrus top notes of Lemon, Cherry and Apple, a floral heart of Rose, Freesia Cherry Blossom and Lily of the Valley, with a base of vanilla Amber and Cashmere Musk.”
In the video Holly could be seen sporting her signature blonde locks in a relaxed up-do whilst she showed off her fresh-faced look.
The star posed with a white rose for some of the shots and also could be seen displaying her photography skills as she took a few shots herself.
Holly wore a figure hugging black dress during the video, where in one clip she was showered with flower petals from above.
Fans were quick to share their thoughts in the comments, with one writing: “So beautiful .”
Another wrote: “I was hoping for a new fragrance…can’t wait to smell it as I love (borrowed from) The Wild .”
A third commented: “Can’t wait to try this! I love the original Wilde moon, it’s stunning .”
“Looks wonderful!” remarked a fourth.
The blonde beauty recently gave a rare look into her marriage with husband Dan Baldwin, whom she shares three children with.
The couple met on the set of the CITV show, Ministry of Mayhem that Holly presented with Stephen Mulhern.
She explained: “We met whilst I was doing Saturday morning kids telly, and he was the producer and I was the presenter.
“I’d already been there for about eight months, and then he came in as our new producer.”
The Dancing On Ice presenter, went on to say: “We started this real, intense friendship. It was mad, actually.
“There were two other guys who started at the same time and we just became inseparable.”