I’M A Celebrity viewers were left in hysterics as Adam Woodyatt was accused of turning into his EastEnders character on the show.
The actor was likened to his often miserable character Ian Beale as he rowed with a fellow campmate.
Fans had previously predicted Adam, 53, would go “full Ian Beale” on Naughty Boy and last night they saw the pair fall out over camp chores.
The soap star was not impressed as the music producer enjoyed a lie-in while he tackled a host of duties in the castle grounds.
“I’m very much a doer”, said Adam.
“You’re very much a sleeper.”
While watching the exchange, one viewer wrote on Twitter: “Adam Woodyatt is the real life Ian Beale, wow! No acting required”.
Another added: “I just can’t.. Adam’s real personality is literally Ian Beale #ImACeleb #imaceleb2021”.
A third ranted: “@imacelebrity sick of Adam Woodyat acting like Ian Beale and being unpleasant to Naugyboy (sic)”.
Sensing the tension between the pair a few days ago, one show fan asked: “Wonder how long it’ll take Adam to go full on Ian Beale at naughty boy #ImACeleb”.
Last night, Adam narrowly avoided being sent home, when Naughty Boy left the castle instead of him.
It was the show’s fourth eviction – after the show kicked out Arlene Phillips, Kadeena Cox and Snoochie Shy.
That leaves David Ginola, Danny Miller, Matty Lee, Simon Gregson, Frankie Bridge, Louise Minchin and Adam vying for the title of King or Queen of the Castle.