Strictly’s Craig Revel Horwood ‘in row with BBC as he uses show catchphrase in bed advert’


STRICTLY judge Craig Revel Horwood has come under fire for using his famous Strictly catchphrase in an advert for bed company Dreams.

The BBC has strict rules against its stars using their roles with the broadcaster for personal commercial gain.

Craig Revel Horwood breached BBC guidelines by using a catchphrase in a bed advert
Craig cosies up with a log for the Dreams campaign

The Mirror suggested to the Beeb that there was a conflict of interest surrounding Craig’s use of the phrase ‘fab-u-lous’, which he often says when critiquing dancers on the show.

Other aspects of the campaign see Craig take different dance-inspired sleeping positions.

In one, he says: “The tango sleeping position is about creating some distance between your bodies, while remaining in the spooning position.”

Another explains: “Like the Charleston, this ­position is about keeping your body more streamlined, so you don’t spread out like a starfish and take up most of the bed.”

A BBC insider reportedly said the campaign “clearly mimicked” his Strictly role, however, Craig’s rep vehemently denied this was the case.

While the ‘fab-u-lous’ element has been removed, the other dances aren’t exclusive to Strictly.

They said: “Craig is a ­professional dancer and choreographer and has been, long before his involvement in Strictly.

“He was asked to create these sleep positions for the campaign due to his ­profession and expertise as a ­choreographer and dance creator, a role he doesn’t have on Strictly.

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“The dances identified are common dance terms and not unique or exclusive to Strictly.”

Craig isn’t the only Beeb star to fall foul of the rules.

DIY SOS star Nick Knowles — who has fronted the hugely popular show for 21 years — landed himself in hot water with executives by playing a builder in a commercial for Shreddies.

The big-money deal was at odds with Beeb rules, prompting a major dispute in which he was threatened with the axe if he did not pull out of the campaign.

His future on DIY SOS looked bleak once cereal maker Nestlé refused to scrap the ads — which were already being aired and had been paid for.

But BBC chiefs spared him after HOAR focused on his situation and highlighted his popularity with viewers and his charity work.