Love Island’s Kem Cetinay forced to seek government payout to save his business


LOVE Island winner Kem Cetinay has been forced to seek help from the government after his business ran into trouble amid the coronavirus pandemic.

The former hairdresser’s two companies, Kemcet Ltd and Kemcet Holdings, filed their accounts with a note saying they’d had to apply for government cash.

Kem has been forced to seek a government pay out

The note read: “The group’s trading has temporarily ceased as a result of the COVID outbreak and imposed government protection measures.

“During this time, the directors will access Government assistance where available to maintain the cash flows required during this period of business interruption.

“Presently, the company and its Group is a going concern, but given the current uncertainty, the future profits and expansion of trading activities may be affected.”

Kem, 24, set up Kemcet Limited in 2017 – the same year that he won ITV2 dating series Love Island with ex girlfriend Amber Davies.

He set up his first company after winning Love Island in 2017
Kem had several lucrative brand deals after the show

Kemcet Holdings, it’s parent firm, was set up in August 2019.

They made £180,000 in profits last year, and £357,860 the year before.

It’s likely that Kem pays all his money from personal appearances into the companies – such as his showbiz reporting on This Morning, promoting products on Instagram, and his reality show wages.

He also landed a presenting spot on This Morning
The star has had deals with clothing brands – including Primark and Boohooman

The TV favourite shot to fame after appearing on Love Island, securing a TV deal and becoming a brand ambassador for Primark – as well as working with several other big brands.

However, neither set of company accounts reveal exactly how they earn their money – but do report a modest £29,000 worth of pay that goes directly to Kem.

It’s likely that Kem will pay his two staff through the government’s COVID-19 business support scheme, but it’s not clear if Kem himself will get a wage from the payout.