I was sitting at my desk yesterday, mindlessly scrolling through my newsfeed when I saw it - Aero chocolate doing something actually interesting for once. And not just "new flavor" interesting. We're talking £10,000 cash prize interesting.
Listen. I've spent more money than I care to admit on chocolate over the years (probably enough to fund a decent vacation), but this might actually be worth the sugar rush.
What the heck is a "bubble-less" Aero anyway?
Nestle's playing a weird game with their iconic Aero bars. They've secretly released a bunch of "bubble-less" bars that look identical to normal ones from the outside. Find one of these rare solid bars, and boom - you're £10k richer.
The marketing team went all out with this one. They created this ridiculous video showing bubbles "escaping" from the factory. My 8-year-old nephew would probably find it hilarious. I found it... well, exactly what you'd expect from a chocolate company trying to be clever.
Emily Lord (Aero's senior brand manager) said something along the lines of "If you find a bubble-less pack, contact us immediately, and don't forget to keep your receipt and winning insert." Yeah, like anyone would throw away proof of winning ten grand. Come on, Emily.
Sales are down, desperation is up
This whole promotion reeks of desperation after Nestle admitted they sold 8.2 million fewer packs last year. Ouch.
Somehow they're still maintaining a £113.2 million value though. I guess enough of us are still stress-eating chocolate during work meetings to keep them afloat.
The coconut situation...
While we're talking Aero, there's this whole coconut flavor drama happening simultaneously. It was supposedly an "exclusive" to Premier stores, but now people are finding it at B&M for £1.39.
I actually tried it last week. Not worth teh hype, if I'm being honest. Tastes like sunscreen smells.
One shopper in the Bargain Lovers Facebook group was practically having a meltdown over finding it: "Finally Found It. £1.39 in BNM. Recently advertised as 'exclusive to Premier' shops but after a lot of searching around my hometown none of them had it in stock! Cant wait to try it."
Poor soul. All that excitement for mediocre coconut chocolate.
Fans are weirdly divided (because people will argue about anything)
Some people are calling the coconut version "yum" while others think it's just plain "wrong." I'm firmly in the second camp.
Back in 2022, I got into an actual argument with my sister-in-law about whether coconut belongs in chocolate. It ended with her not speaking to me for three days. Worth it.
The strawberry throwback that's actually good
Now this is something I can get behind. Nestlé brought back their strawberry-flavored Aero last year for the first time since the 1970s. It tastes exactly like those strawberry milkshakes my mom used to make when I was feeling sick as a kid.
The nostalgia is real.
One person on Facebook nailed it: "They were my fave as a kid... stock up cos they will disappear again soon!" Another admitted: "Too moreish ate it in one sitting." I feel seen.
If you're gonna hunt for that £10k bubble-less bar, might as well grab a strawberry one while you're at it. At least then you won't be completely disappointed when you don't win.
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- As of 2021, the average American household had approximately $8,400 in credit card debt, according to Experian.
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- As of 2021, the average student loan debt for recent graduates was approximately $30,000, according to the Federal Reserve.
- In 2020, the average retirement savings for Americans aged 60 to 69 was approximately $195,000, according to Fidelity.
- According to the World Bank, around 1.7 billion adults worldwide remain unbanked, lacking access to basic financial services.
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Setting financial goals that stick begins with defining what you want to achieve, whether it’s saving for a home, paying off debt, or building retirement savings. Use the SMART criteria—Specific, Measurable, Achievable, Relevant, Time-bound—to structure your goals effectively. Write down your goals and break them into smaller, actionable steps to make them less overwhelming. Establish a timeline for each goal and regularly review your progress to stay motivated. Adjust your goals as necessary to reflect changes in your financial situation or priorities, ensuring they remain relevant and attainable over time.
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