THE first Christmas advert of the year has landed – and it’s Argos one about festive magic with Gary Barlow’s new single as the soundtrack.
The ad features two sisters, Lucy and Daisy, putting on a festive themed performance in front of their proud family.
The story starts with the girls circling a magic trick set in the Argos Christmas gift guide, which has been renamed “The Book of Dreams”.
Shortly after, the girls transform into mini magicians and they begin to perform tricks.
The performance includes a dachshund and sees the audience pause for breath before the girls successfully complete the trick, to everyone’s cheer.
As the tricks get bigger, Lucy and Daisy dream bigger and more and more family members come to enjoy the show with them.
The living room is eventually transformed into a grand theatre where the girls receive a standing ovation, and the “Book of Dreams” appear once more.
Throughout the ad, viewers will hear Gary Barlow’s new single Incredible.
The advert airs for the first time tonight – Sunday November 1 – during ITV’s Family Fortunes at 8pm.
But you can watch the advert here before it goes out on telly this evening.
Argos said it’s created the ad to show how a simple gift can make a special memory, especially after what has been a challenging year for many.
The retailer first featured its famous catalogue in last year’s Christmas ad, where it was also renamed “The Book of Dreams”
The ad showed a dad and daughter performing at a once in a lifetime gig after picking out a drumkit from the catalogue.
In July, Argos said it’ll stop printing its famous catalogue after nearly 50 years, but it’s still brought out a Christmas gift guide.
The most hotly anticipated advert of the year – John Lewis – usually drops in the first two weeks of November.
In the true spirit of Christmas, the retail giant is using its festive campaign this year to help raise £5million for struggling families.