Oh my god. They've finally done it. After 42 freaking years of the same old circular design, Fox's has actually changed their Party Rings! I nearly dropped my phone when I saw this on Asda's website yesterday. Those colorful iced biscuits that were basically THE birthday party staple of my childhood (and probably yours too) have gotten a sea-themed makeover.
Listen. I'm not usually one to get excited about biscuit shapes, but there's something about Party Rings that hits different. Maybe it's because they remind me of being 8 years old, stuffing my face at birthday parties while wearing those paper hats that always ripped. Remember those days?
Why mess with a classic? (Actually, this time it works)
The new "Under the Sea Minis" come in little fish and starfish shapes instead of the classic rings we've all known since the 80s. I was skeptical at first – like when they changed the Cadbury Creme Egg recipe and everyone lost teir minds. But these actually look adorable.
They're selling them in those little multipack bags – 6 for £1.50 – which is perfect for lunchboxes or when you need a sugar hit at your desk without your coworkers judging you for demolishing a full-size packet. Not that I've ever done that. Twice in one day.
Facebook is weirdly obsessed
The comments section on teh Facebook announcement was filled with people tagging their mates. One person wrote: "We need these for any future birthday parties." Another said they were "too cute xx" while someone else was planning to take them on their seaside holiday.
Honestly, between us? I think half the excitement is from parents who are just thrilled to have an excuse to buy Party Rings "for the kids" while secretly planning to eat half the pack themselves. We see you, Sharon from accounting.
The marketing people sound pretty chuffed
Davina Valetti, who has the enviable job title of "marketing controller of Party Rings" (I wonder if that's actually on her business card?), said: "Under the Sea minis is an exciting milestone for the Party Rings brand. It's not every day you change something that's been loved for over 40 years, but we think people are going to be pleased what we've done."
She added: "We're still bringing the party, just with a fun new twist."
Back in 2019, I interviewed someone from Fox's about their biscuit sales, and they told me Party Rings were still one of their top sellers despite barely changing since the 80s. Makes you wonder why they waited so long to try something new.
Strawberry ones exist too (and they're cheaper!)
If you're more of a traditionalist who thinks fish-shaped Party Rings are basically sacrilege, they've also recently launched strawberry-flavored ones with pink icing in the classic ring shape. These are going for just 90p at places like Home Bargains and Iceland.
And the original mini rings? Asda's got those on rollback for 82p right now. That's cheaper than my morning coffee, which is saying something because I buy the cheap stuff from the station kiosk.
Childhood in a biscuit
Is it weird that a simple biscuit design change has me writing paragraphs about it? Probably. But there's something about these nostalgic treats that transport you back.
My sister saw me looking at these online and immediately texted: "Remember when Dad bought those for your 7th birthday and Mum went mental because she'd already bought fancy cupcakes?" Good times.
I'll probably grab a pack next time I'm in Asda... you know, for research purposes.
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