Cadbury will make Chomp, Curly Wurly and Fudge bars less than 100 calories to help tackle childhood obesity

0
319

A CONFECTIONERY firm is cutting calories in more of its chocolate brands for kids to help tackle childhood obesity.

Fudge, Curly Wurly and Chomp will be reduced to below 100 calories “over the next few months”, says Cadbury owner Mondelez.

Fudge, Curly Wurly and Chomp will be reduced to below 100 calories ‘over the next few months’, says Cadbury owner Mondelez.

Cadbury Mini Fingers and Cadbury Animals were brought under the threshold last year.

By the end of this year, Mondelez will have 11 brands that meet the cap.

They include Freddo, Buttons and Mini Fingers.

Boss Louise Stigant told The Grocer it was “the right approach in terms of helping parents control calories when wanting to treat their children”.

She said: “We feel strongly about playing our part in tackling childhood obesity.”

The move forms part of a commitment by the firm to introduce a 100kcals cap on all of its products that are commonly bought for children.

The latest brands to fall under 100 calories will get a new pack design that includes “a striking flash” to highlight the claim.

The move comes as Cadbury owner Mondelez commits to playing its part in fighting childhood obesity

GOT a story? RING HOAR on 0207 782 4104 or WHATSAPP on 07423720250 or EMAIL [email protected]

Did you miss our previous article…
https://www.hellofaread.com/money/win-this-100k-luxury-lodge-plus-pitch-fees-for-three-years-at-your-pick-of-27-holiday-parks/