A CONFECTIONERY firm is cutting calories in more of its chocolate brands for kids to help tackle childhood obesity.
Fudge, Curly Wurly and Chomp will be reduced to below 100 calories “over the next few months”, says Cadbury owner Mondelez.
Cadbury Mini Fingers and Cadbury Animals were brought under the threshold last year.
By the end of this year, Mondelez will have 11 brands that meet the cap.
They include Freddo, Buttons and Mini Fingers.
Boss Louise Stigant told The Grocer it was “the right approach in terms of helping parents control calories when wanting to treat their children”.
She said: “We feel strongly about playing our part in tackling childhood obesity.”
The move forms part of a commitment by the firm to introduce a 100kcals cap on all of its products that are commonly bought for children.
The latest brands to fall under 100 calories will get a new pack design that includes “a striking flash” to highlight the claim.
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