Holy crap, it's actually happening. Those chocolate cereal straws that defined my entire childhood breakfast experience are BACK after a 15-year hiatus, and I'm not even slightly embarrassed about how excited I am.
B&M has just casually dropped what might be the most important food revival of teh decade. Kellogg's Cocoa Krispies Straws have returned to shelves across the UK, and millennials everywhere are collectively losing their minds.
The Day My Inner Child Screamed
I literally sprinted to B&M yesterday after seeing someone post about this on Facebook. The woman who first spotted them simply wrote: "Omg they're back." Understatement of the century, love.
The comments section exploded faster than my bank balance on payday. "I love these, haven't seen them on the shelves in ages," wrote one person, while others were already planning their shopping trips: "I need to try these" and "The kids love these, need to make another trip already!"
But wait—there's more.
It's not just Cocoa Krispies getting the resurrection treatment. The OG Coco Pops Straws are back too! Remember those? The absolute legends that let us slurp up every last drop of that chocolatey milk goodness from the bottom of our cereal bowls? God, I spent half of 2007 convincing my mum these were an essential food group.
Why Did They Ever Take These Away From Us?
These snacks first appeared in 2005 and were brutally ripped from our lives in 2010. I was in university then and definitely too old to be throwing a tantrum in the cereal aisle, but I considered it.
Consumer news editor Ellie Smitherman didn't hold back: "No idea whose bright idea it was to get rid of these, but it was possibly one of the worst moves in cereal history. Coco Pops Straws, too!"
She added something that hit me right in the feels: "If I had known the last time I'd have one would be the last time, I'd have savoured it far more."
Ain't that the truth about everything in life?
Social Media's Going Absolutely Mental
The reaction online has been predictably chaotic. "New memory unlocked, these are so good," wrote one person who clearly gets it. Another simply said: "Bringing it back- yes!" which pretty much captures my entire emotional state right now.
I've already texted six friends about this development. Four have replied with varying levels of caps lock excitement, one is already at B&M as I type this, and the last one (my so-called best friend) had the audacity to ask "what's the big deal?" We're no longer speaking.
The Nostalgia Cash Grab (And I'm Here For It)
Let's be real—food companies have figured out that nostalgia sells better than anything else these days. And you know what? Take my money. All of it.
Earlier this year, Mars brought back those Milky Way Crispy Rolls after more than 8,000 people signed a petition. I was signature number 3,491, and I'm not even slightly ashamed.
A Mars scientist named Lizzy admitted: "I think that's the most demand for a product I've seen in a while!" Yeah, no kidding. When they first came back for just a week, I bought enough to fill my freezer. My partner's response: "You need professional help."
Walkers pulled the same move with Worcester Sauce crisps after axing them in 2023. The public outrage was so intense they had to bring them back. I may or may not have sent three strongly worded emails about this particular travesty.
They're Watching Us (In a Non-Creepy Way)
Turns out these comebacks aren't random acts of kindness. Brands have people whose entire job is to stalk us online.
Mars apparently has a dedicated team scrolling through social media, reading our desperate pleas and petitions. Lizzy from Mars (which sounds like she's literally from the planet) revealed they track everything we say about their discontinued products.
Steph from Walkers mentioned they've had requests for over 60 different varieties in just two years. One of the most demanded items? Those Galaxy Truffles that mysteriously vanished from Celebrations boxes years ago, leaving us with those subpar Bounty chocolates nobody wants.
So if your childhood fave is still missing in action, start making some noise online. Apparently, they're listening.
Now excuse me while I go buy 17 boxes of these straws before they change their minds again.
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- A report by Bankrate indicated that only 29% of Americans have a written financial plan.
- According to the Bureau of Labor Statistics, the average American spends about $1,500 per year on coffee.
- As of 2021, the average student loan debt for recent graduates was approximately $30,000, according to the Federal Reserve.
- A survey by the American Psychological Association found that 72% of Americans reported feeling stressed about money at some point in the past month.
- A study by the National Endowment for Financial Education found that 60% of Americans do not have a budget.
- As of 2021, the average American household had approximately $8,400 in credit card debt, according to Experian.
- The average cost of raising a child in the U.S. is estimated to be around $233,610, according to the U.S. Department of Agriculture.
- According to the Federal Reserve, approximately 39% of Americans do not have enough savings to cover a $400 emergency expense.
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https://hellofaread.com/money/the-end-of-an-era-ms-pulls-plug-on-aberdeens-beloved-city-centre-store
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