Holy crap, I just blew £7.42 on petrol to drive to Sainsbury's after seeing this on Facebook yesterday. Worth. Every. Penny.
So here's teh tea: Easter's been over for weeks, but some genius at Sainsbury's in Hereford is practically giving away chocolate that should've been cleared ages ago. We're talking Cadbury Daim Mini Eggs - yes, the DISCONTINUED ones - scanning for a ridiculous 18p. Eighteen bloody pence!
The "I Spent My Lunch Break Hunting Chocolate" Adventure
My colleague Sarah (who's supposed to be "watching her sugar intake") literally abandoned a Zoom call when I texted her about this. Poor client probably wondered where she went. Her response: "Already in my car. Send location."
The Facebook post that started this madness came from some eagle-eyed bargain hunter who struck gold at the Hertford store. They found 5-packs of Creme Eggs for 40p, Kinder Mini Eggs for 15p, and those elusive Daim Mini Eggs for 18p.
Remember when they axed the Christmas version - those Dairy Milk Robins - and everyone lost their minds? I still have nightmares about that. My nephew cried for an hour when I told him they weren't coming back.
Why are we like this?
The comments section went absolutely mental. People tagging their mates, planning supermarket raids like they were plotting a bank heist. One person just wrote "Omg 40p creme eggs xxxxx" which pretty much captures the collective emotional state of Britain right now.
Another shopper simply commanded their friend to "Get to Sainsbury's lol" - as if they needed the instruction. I feel this in my soul.
The Great Chocolate Extinction Event of 2025
This isn't even the first chocolate tragedy we've faced this year. Toblerone just murdered their dark chocolate version. Gone. Forever.
I spent £24 panic-buying the last ones I could find back in March. My partner found my secret stash in the airing cupboard and now thinks I need therapy.
Maybe I do.
Bargain hunting turned blood sport
It's not just Sainsbury's where people are losing their minds over cheap chocolate. Morrisons had those massive 360g Toblerone bars down from £6.26 to just £3 with their More card. I watched two grown women nearly come to blows over the last one in my local store. (I still feel bad about grabbing it while they were arguing, but... priorities.)
B&M has also been flogging the Daim Eggs for £1.50, which seemed like a steal until this Sainsbury's madness made it look like daylight robbery.
And Morrisons slashed their big packs of Cadbury chocolates - we're talking Bitsa Wispa, Crunchie Rocks, Oreo Bites - down to 87p. These normally go for around £2, so that's basically like finding money on the ground.
Don't be a mug - compare before you splurge
Listen. I learned this the hard way back in 2018 when I drove to three different towns hunting for discounted Terry's Chocolate Oranges only to find them cheaper at the corner shop near my house.
Use those comparison sites like Trolley or Price Spy. They'll show you where to find the best deals without burning £20 in fuel like I did yesterday.
Google Shopping works too if you're in a rush.
Sainsbury's hasn't said how long these ridiculous prices will last... so if you want to stock up on Easter chocolate in May like a completely normal person, you better move fast.
I've already filled my freezer. No regrets.
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Did you miss our previous article...
https://hellofaread.com/money/panicbuying-potted-plants-home-bargains-stays-open-for-may-bank-holiday-2025
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