I nearly dropped my phone when I saw this. Like, literally almost shattered the screen I just paid $200 to replace last month. Lindt - yes, that Lindt with the chocolate that makes you close your eyes when you eat it - has slashed their Easter egg prices by HALF.
God. My dentist is going to kill me.
The deal that made me text five friends at 11pm
Some blessed soul on that Extreme Couponing Facebook group (which I swore I'd stop checking after the Great Toilet Paper Incident of 2022) posted about these Lindt eggs being 50% off. Their classic LINDOR eggs - you know, teh ones with those ridiculous melt-in-your-mouth truffles inside - dropped from £13 to £6.50.
And I'm sitting here wondering if I should order now or wait till I finish typing this.
The absolute crown jewel of this chocolate bonanza? That massive 400g LINDOR Easter Egg with Hearts & Truffles for £12.50 instead of £25.
Is it actually worth it though?
One party-pooper in the comments had to go and ruin the chocolate euphoria by pointing out "Cheaper in some shops with offers." Thanks for that brilliant insight, Captain Obvious.
Another keyboard warrior chimed in with: "400g for £12.50 not worth it that's full price in the supermarket." Look, I've been to every supermarket within 5 miles of my flat (I have no life), and I haven't seen these prices anywhere. But whatever helps you sleep at night, buddy.
The Great Easter Egg Price Wars of 2025
Seems like all the supermarkets are frantically trying to outdo each other this year. My sister works at Asda and texted me yesterday about their large branded eggs going for £2.32, down from £2.99.
Heron Foods is apparently doing M&M's Mini Medium Eggs with a bag of M&M's inside for just 99p. NINETY-NINE PENCE!
Remember those Daim Eggs everyone lost their minds over? They're back at B&M for £1.50. I still have nightmares about fighting through that crowd last year... never again. Though I probably will.
What's your chocolate breaking point?
Morrisons jumped into the fray too, with big packs of Cadbury chocolates for 87p. Which makes me wonder - at what price point do we collectively lose all self-control? For me, it's apparently "any discount whatsoever."
I've already put three different Lindt eggs in my online cart while writing this.
These deals won't last long - they never do. And then we'll all be back to paying full price like chumps or waiting until the day after Easter for the clearance sales.
I'm not proud of it, but I've marked April 10th in my calendar as "Easter Chocolate Clearance Day." My partner just sighs when he sees it.
Anyone else planning their Easter around chocolate rather than family gatherings? No? Just me then.
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- A study by the National Endowment for Financial Education found that 60% of Americans do not have a budget.
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