God. You know what really grinds my gears? When corporations treat us like toddlers who can't be trusted with hot food. That's exactly what's happening with Costa Coffee right now, and let me tell you, people are NOT happy about it.
I popped into my local Costa yesterday morning (desperate for caffeine after staying up till 2am binge-watching that new Netflix series everyone's talking about) and tried to order my usual - a flat white and a warmed-up cinnamon bun. The barista - nice guy, always remembers my order - gave me this awkward look and said, "Sorry, we're not allowed to heat those anymore."
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The Ridiculous Reason Your Cinnamon Bun Is Now Cold
Apparently, a few people burned their mouths on the hot icing and complained. So now NOBODY gets to enjoy that gooey, warm cinnamon-y goodness anymore. Classic case of a few people ruining it for everyone else.
One particularly angry customer took to X (still feels weird not calling it Twitter) and wrote: "Why can't I get my cinnamon bun (best there is) heated? If it's because of stupid H&S issues regarding hot icing, then why can you have hot cheese in your toasties? Come on Costa grow up treat us like adults, and heat your Cinnamon buns."
Honestly? Fair point.
Wait... We Can Handle Scalding Coffee But Not Warm Icing?
The irony here is killing me. We're trusted with boiling hot coffee that could cause third-degree burns, but heaven forbid we encounter warm icing! Back in 2019, I actually did burn my tongue on an extra-hot americano, and you know what I did? Blamed myself for being impatient and moved on with my life like a grown-up.
Another customer on Facebook nailed it: "It's a sad reflection that teh great British public can't be trusted to eat with care, if you have asked for your food to be heated up, you surely can check for yourself that it's not too hot to eat."
Losing Loyal Customers Over... Icing?
Some folks are voting with their feet. One former regular customer shared: "I used to go to Costa around two or three times a week, I was told by staff in the Consett store they were unable to heat up my much loved cinnamon bun, simple I have now stopped going and visit muffin break instead, where they will warm up a muffin."
I texted my friend who works at a Costa in Manchester about this whole debacle. Her response: "Management's gone completely bonkers. We're literally losing customers over warm buns while trying to sell cinnamon bun lattes. Make it make sense."
The Cinnamon Revolution
It's kinda funny that this is happening right when cinnamon buns are having their moment. Remember when Tesco's "tear and share" version went viral last month? My sister spent £17 on ingredients trying to recreate them at home. (They were awful, btw. Looked like sad, deflated pillows.)
Costa's even been pushing the cinnamon trend hard, with ads encouraging customers to "indulge in some 'me-time' with a Cinnamon Bun Latte in one hand and a Cinnamon Bun in the other." Just don't expect that bun to be warm, apparently.
When asked for comment, Costa gave customers the corporate equivalent of a shoulder shrug: "We have had several reports of customers burning their mouths on the icing, so we have had to advise our teams not to heat these up anymore. We do apologise for any disappointment caused."
Costa's String of Controversial Changes
This isn't the first time Costa's ruffled feathers recently. Just a few weeks ago, they axed the banana and chocolate muffin that had barely been on menus since New Year. My colleague was devastated - she'd been getting one every Friday as her end-of-week treat.
And don't get me started on the frappé toppings fiasco. They removed those little crunchy bits from the Salted Caramel and Chocolate Fudge Brownie frappés to "make production faster for baristas." Translation: to save money and time at the expense of customer satisfaction.
Perhaps most shocking was when they added a 20p "sickness tax" onto drinks sold in NHS hospital branches. Like, seriously? You're gonna charge extra to people visiting sick relatives who desperately need caffeine to get through what might be the worst day of their lives?
Dennis Reed from Silver Voices called them out perfectly: "Costa Coffee should be ashamed of itself for putting a tax on illness and injury... Costa is exploiting visitors' vulnerabilities and the hospital boards should be threatening to terminate contracts where gross profiteering is going on."
Listen. I've been a loyal Costa customer since my uni days (we're talking 2011, when I was surviving on loan money and cheap instant noodles). But between the cold cinnamon buns, vanishing toppings, and hospital price-gouging... I'm starting to wonder if it's time to take my coffee business elsewhere.
What do you think? Are we being babies about warm buns, or is Costa taking the whole health and safety thing too far? Drop a comment below - I'm genuinely curious if I'm alone in my cinnamon bun outrage.
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