Listen, I've seen some wild stuff in my years of bargain hunting, but this one made me do a double-take in the cereal aisle.
Some absolute legend spotted Cadbury Bournville fingers scanning for just 45p at Sainsbury's in Crawley. Yeah, you read that right - 45 bloody pence. The same fingers that Cadbury just axed from their lineup forever. Talk about perfect timing.
When Life Gives You Discontinued Chocolate...
The eagle-eyed shopper who found this treasure posted about it online, probably still buzzing from their discovery. "Bournville dark chocolate fingers scanning at 45p at Sainsbury's in Crawley, West Green," they wrote. And here's the kicker - they said there was "plenty" left when they were there.
God, I hope they bought the entire shelf.
These weren't just any random chocolate biscuits either. The Bournville fingers launched back in October 2020 and quickly became the go-to for people who found regular Dairy Milk fingers too sweet. You know, the sophisticated crowd who actually appreciates dark chocolate instead of treating it like medicine.
Corporate Speak Translation: "We Messed Up"
When I reached out to Cadbury's parent company Mondelēz International about the discontinuation, they gave me the usual corporate nonsense: "We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business."
Translation: Not enough people bought them, so we're pulling the plug.
They added that the Bournville Fingers were officially discontinued this year, but hey, we've still got "plenty of other delicious products" like Giant Dark Buttons and classic Dairy Milk fingers. Thanks for nothing, guys.
The Great Dark Chocolate Massacre of 2024
This isn't an isolated incident, by the way. It's like there's some conspiracy against dark chocolate lovers happening right now.
Toblerone axed their dark chocolate version earlier this year. Mars killed off dark chocolate Bounty in 2023, which honestly broke my heart a little. People were genuinely upset about that one - I saw comments saying it was "bad for their mental health." One fan summed it up perfectly: "Noooooo. Dark chocolate Bountys beat milk chocolate Bountys hands down."
Preach.
Even Nestlé got in on the action, confirming two years ago that they'd scrapped the Caramac bar after 60 years due to "low sales." Sixty years! That's older than most people's parents, and they just... gave up on it.
Your Mission, Should You Choose to Accept It
If you want to grab some of these bargain Bournville fingers, you better move fast. Sainsbury's is obviously trying to clear their stock before these things become chocolate history forever.
The deal seems to be in-store only - I couldn't find them online anywhere. So you'll actually have to put on pants adn venture into the real world for this one. I'd recommend calling your local Sainsbury's first to avoid a wasted trip, because nothing's worse than getting excited about chocolate that isn't there.
You can find your nearest store at stores.sainsburys.co.uk
There's Always Hope (Sometimes)
Before you lose all faith in the chocolate industry, remember that sometimes the good guys win. Milky Way Crispy Rolls made a comeback earlier this year after being discontinued for three years. So maybe, just maybe, if we make enough noise about these Bournville fingers, Cadbury will realize they made a mistake.
But until then, 45p is 45p.
Happy hunting.
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