Listen, I thought I'd seen everything when it comes to fruit trends. But then Asda went and dropped golden raspberries on us, and honestly? I'm kind of losing my mind over here.
These aren't your garden-variety berries we're talking about. These little Scottish gems are hitting select stores starting July 5th, and they're only sticking around while the crop lasts. Which, knowing how these limited-edition food launches go, probably means you've got about five minutes before they vanish forever.
Why My Local Produce Guy is Probably Updating His Resume
The whole thing started when Asda teamed up with Bruce Farms and Scotty Brand to bring these yellow beauties to market. Geoff Bruce from Bruce Farms called it a "passion project" - and you know what? I can actually hear the excitement in that quote.
"The golden raspberries have been a real passion project for us and it's exciting to be at the forefront of introducing something new to the Scottish soft fruit sector," Bruce said. The guy sounds like he's been dreaming about this moment for years.
And honestly, good for him. As someone who once spent three months trying to grow decent tomatoes in my windowsill garden (spoiler: they died), I have mad respect for people who can innovate with actual crops.
But Do They Actually Taste Good Though?
Here's what everyone really wants to know.
According to the growers, these golden raspberries pack all the flavor of traditional varieties but with a "delicate texture." Which sounds fancy, but I'm gonna need to taste-test this myself before I believe the hype.
Andrew Scott from Scotty Brand went full corporate-speak about their "long-standing partnership" and "sustainable growing practices" - but between the lines, you can tell they're pretty proud of pulling this off.
Remember When M&S Broke the Internet?
This isn't even the first time a UK supermarket has gone viral with weird fruit. Last year, Marks and Spencer launched those white pearl strawberries that supposedly tasted like white chocolate, and people absolutely lost their minds.
The social media reaction was pure gold. One person commented "These are amazing" while another said "This is a craving I didn't even know I had." Classic food Twitter energy right there.
I never did get to try those M&S strawberries (they sold out faster than concert tickets), so I'm not making the same mistake twice. These golden raspberries are going straight into my shopping basket the second I spot them.
The Real Question
Why are we all so obsessed with unusual fruit varieties? Maybe it's because regular grocery shopping has become boring as hell, or maybe we're all just desperate for something Instagram-worthy in our produce drawers.
Either way, I'm here for it. These Scottish-grown golden raspberries represent everything I love about food innovation - someone took a risk, tried something different, and now we get to reap the delicious benefits.
Just don't blame me when you're driving to three different Asda locations trying to track down a container of these things. I warned you they're only available while crops last, and knowing my luck with limited-edition food launches, that probably means about two weeks max.
Time to update my weekend shopping list.
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Did you miss our previous article...
https://hellofaread.com/money/ed-miliband-wants-you-to-stick-wind-turbines-in-your-back-garden-seriously
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