
I nearly dropped my phone scrolling through Facebook last night. There it was—a chocolate bar I hadn't thought about since my university days, suddenly reappearing like an ex who moved abroad and came back inexplicably hotter. Crispello is BACK at B&M for just 49p, and I'm embarrassingly thrilled about it.
Remember those? The wafer-chocolate combo that Cadbury awkwardly marketed as being "for women" back in 2012? (God, what a different time. As if chocolate needed gendering.)
The "Purry Appeal" Marketing Disaster
When these first launched, I was working at a corner shop part-time while studying. The Cadbury rep who stocked our shelves actually told me with a straight face that Crispello had a "purry appeal" designed for women. I remember laughing so hard I snorted my coffee. Poor guy looked mortified.
The Guardian even wrote about this bizarre marketing angle. Imagine the meeting where someone said, "Let's make chocolate PURR at women!" and everyone nodded enthusiastically.

Despite teh ridiculous gendered marketing, they were actually pretty good—four little chocolate-covered wafer shells with creamy filling that disappeared from UK shelves faster than my motivation during exam week.
Wait... are these actually any good?
Short answer: yes.
Longer answer: they're basically Cadbury's attempt at a Kinder Bueno, and several Facebook users pointed this out. One person wrote, "Saw these in B&M and immediately thought of years ago when they were out." Another admitted they were "Addictive" while someone else said they "Need these! I remember back in the day when they came out and they were yum."
I spent £2.45 buying five bars yesterday. No regrets.

The Dubai Chocolate Madness (Because Everything Needs a Trendy Competitor)
While we're celebrating the return of affordable chocolate treats, let's talk about the absolute insanity happening with Dubai chocolate right now. It's like Prime energy drink hysteria all over again!
Sainsbury's is selling Dubai chocolate for £10 A BAR. Ten pounds! For chocolate! My grandmother would have a coronary at the thought.
Listen. I tried it at my friend's house last month (she's the type who buys £6 coffee without flinching). Her response when I asked if it was worth it: "already updating my resume to afford my chocolate habit."
Budget-Friendly Alternatives That Won't Make Your Wallet Cry
If you're not willing to remortgage your house for a chocolate fix, Iceland has jumped on the bandwagon with their Bergen Dubai Cookies for just £2. They're milk chocolate covered and stuffed with pistachio creme. I haven't tried them yet, but at that price point, I'm willing to risk disappointment.
Morrisons also has Dubai-inspired Easter eggs and pistachio creme cheesecakes. The cheesecakes have a chocolate top, pistachio flavored soft cheese and a kunafa base. They cost £5, which some Instagram users called "daylight robbery."
Back in 2018, I spent £4K on a trip to actual Dubai, and let me tell you—that was the real daylight robbery. At least with these treats you get something sweet instead of a sunburn and an empty bank account.
The Nostalgia Factor
There's something weirdly comforting about seeing old products return. Maybe it's because everything else in the world feels like it's constantly changing (and usually for the worse).
I feel stupid now for getting excited about chocolate, but after the week I've had dealing with a leaky roof and a passive-aggressive email chain with my landlord... I'll take my dopamine hits where I can get them.
So if you need me, I'll be in B&M, filling my basket with Crispellos and pretending it's 2012 again when my biggest worry was whether my phone had enough battery to last through a night out.
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A budget deficit occurs when a government's expenditures exceed its revenues over a specific period, usually a fiscal year. This can lead to increased borrowing and national debt if not addressed through spending cuts or revenue increases.
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Statistics
- According to a Gallup poll, 56% of Americans report that their financial situation is better than it was a year ago.
- As of 2021, the average American household had approximately $8,400 in credit card debt, according to Experian.
- A study by the National Endowment for Financial Education found that 60% of Americans do not have a budget.
- As of 2021, the average student loan debt for recent graduates was approximately $30,000, according to the Federal Reserve.
- According to a survey by the Financial Industry Regulatory Authority (FINRA), about 66% of Americans could not correctly answer four basic financial literacy questions.
- Research by the National Bureau of Economic Research found that individuals who receive financial education are 25% more likely to save than those who do not.
- According to the Federal Reserve, approximately 39% of Americans do not have enough savings to cover a $400 emergency expense.
- A report by Bankrate indicated that only 29% of Americans have a written financial plan.
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How To Plan for Major Expenses
Planning for major expenses requires careful thought and budgeting. Start by identifying upcoming significant costs, such as home repairs, medical expenses, or a new vehicle. Research the estimated costs associated with these expenses, and create a timeline for when the payments will be due. Develop a savings plan by determining how much you need to set aside each month to meet your goal by the target date. Consider using a high-yield savings account to earn interest on your savings. Regularly review and adjust your plan as needed, ensuring you stay on track to meet your financial obligations without incurring debt.