How to buy the John Lewis Christmas ad heart-shaped umbrella – and other merch


JOHN Lewis has finally released its Christmas advert for 2020 – and there is plenty of merch to go with it.

The 2020 advert, which is a joint release with sister retailer Waitrose, celebrates acts of kindness and encourages Brits to “give a little love”.

Read our John Lewis Christmas advert live blog for the latest updates

The new John Lewis and Waitrose advert encourages acts of goodwill

This year’s ad is a little different to previous releases and is made up of nine different scenes, with each one focusing on an act of kindness.

Each clip is also made from a different art form – including live action, CGI and animation – with the scenes being tied together by a heart emblem which is passed from scene to scene.

In another move away from previous years, the 2020 release is the first to feature an original artist instead of a cover. 

British soul singer Celeste is the voice behind this year’s advert with her original song A Little Love.

John Lewis has also released an additional 30 second advert on the side which encourages people to donate to this year’s partner charities partners, FareShare and Home-Start.

But what merch is available this year, and how much goes to charity?

John Lewis Christmas advert merch 2020

Here’s what merchandise you’ll be able to buy this year from John Lewis

There are t-shirts, pyjamas, mugs and candles to go with this year’s advert.

Better yet, profits from the sale of this year’s advert merchandise will go to FareShare and Home-Start.

Here’s what you’ll be able to buy this year:

  • Candle tin: £8 – buy now
  • Mug: £7 – buy now
  • Pyjamas: £15 – buy now
  • Totebag: £5 – buy now
  • T-shirts: £8-£15 – buy now
  • Umbrella: £25 – buy now

There are five different t-shirts to choose from, including one in a red design with a giant red heart.

There’s also a black one with the Give a Little Love logo on it.

John Lewis shops remain shut in England due to the four-week coronavirus lockdown, but customers can still order goods online for home delivery or click and collect.

Delivery is free on orders over £50, or £3.50 when you spend less than this.

Click and Collect is free when you spend £30, or £2 for orders under this amount.

John Lewis stores remain open in Wales and Scotland.

Previous John Lewis merchandise includes a sell-out plush Edgar the Dragon from its 2019 advert, as well as Moz the Monster toys from the 2017 release.

Toys are noticeably absent from this year’s list of merchandise.

Here are all the John Lewis Christmas adverts through the years from 2007 to 2019.

Last month, locals in London thought they’d spotted the ad being made after a filming crew were spotted with fake snow.

We’ve rounded up all the Christmas adverts so far, including McDonald’s and Disney.