I Just Found McVitie's Ice Cream at Iceland and My Freezer Will Never Be the Same

By HOAR Team 7 August, 2025 5 mins read 447 Views

Listen, I thought I'd seen everything when it comes to weird food mashups. But walking through Iceland yesterday, I literally stopped dead in my tracks.

McVitie's has gone completely mental and turned their best biscuits into actual ice cream. We're talking Hobnobs and Chocolate Digestives - the ones that disappear from my cupboard faster than my willpower on a Monday diet.

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The Flavours That Made Me Text My Sister at 9PM

Two tubs caught my eye like they were calling my name. The first one - McVitie's Hobnobs The Oaty One Ice Cream - sounds like someone took my childhood and put it in a freezer. It's packed with oat biscuit flavour, actual oaty biscuit pieces, golden syrup sauce, and shortcake bits. Basically everything good about life in 500ml.

Then there's the Milk Chocolate Digestives version. Biscuit-flavoured ice cream (already winning) with chocolate sauce, proper digestive pieces, and milk chocolate shavings scattered through it like edible confetti.

Both are sitting pretty at £4 right now - down from £4.50. Not exactly cheap, but honestly? I've spent more on worse decisions.

Social Media Lost Its Mind

The internet went absolutely bonkers when these hit the shelves. One post I saw had thousands of likes and people commenting "Omgggg stop!!" which... fair enough, really.

Someone who'd already tried them said they were "absolutely lovely" and now I'm wondering why I'm still sitting here typing instead of driving to Iceland.

Poor impulse control has never felt so justified.

McVitie's Is On Some Kind of Roll This Year

This isn't even their first rodeo in 2024. They've been launching stuff left and right like they're trying to take over every aisle in teh supermarket.

Just recently they dropped two new Hobnobs varieties - Oaty Cookies in milk and dark chocolate. £1.75 at Morrisons, and yes, they have chocolate chips because apparently regular Hobnobs weren't dangerous enough for my waistline.

Plus there's these limited edition Pink Digestives with raspberry and cream flavour that look like something from a unicorn's dream. Baby pink biscuits! In 2024! You can grab them for £1.85 at Morrisons or Iceland, though Sainsbury's is charging £2.25 (typical).

Wait, There's More Weird Ice Cream

Turns out everyone's gone ice cream crazy this summer.

Morrisons decided Angel Delight needed the frozen treatment too. They've got ice cream sticks in Butterscotch & Chocolate and Strawberry & Vanilla for £2.75. Four sticks of pure nostalgia that'll transport you straight back to being seven years old adn begging for dessert.

I swear, food companies are just sitting in boardrooms thinking "what childhood memory can we freeze next?"

And honestly? Keep it coming.

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