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I Nearly Fought Someone Over This New Butterkist Flavor (And I'm Not Even Sorry)




Listen, I've done some questionable things for snack food before, but yesterday at Morrisons I literally considered hiding bags of the new Butterkist Cookies & Cream behind the cereal boxes so other people couldn't find them.

Yeah, I know how that sounds.

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The Facebook Frenzy That Started It All

So apparently everyone's been losing their minds over this never-before-seen flavor that just dropped on shelves. My mate Sarah (who has an unhealthy obsession with anything cookies and cream) sent me like six Facebook screenshots of people posting pictures of these bags. One person literally wrote "I need to taste it" with three crying emojis. Another tagged half their friend list telling them to "GET TO MORRISONS NOW."

The desperation was real. And honestly? I felt it too.



What Makes This Stuff So Addictive

Here's the thing - it's not just regular popcorn with some random flavoring thrown on top. They've taken their classic toffee popcorn (which is already dangerous enough) and coated it with actual crunchy cookies and cream pieces. Like, you can see the cookie bits. You can taste them separately from the popcorn. It's basically three different textures having a party in your mouth.

I spent £2 on a 155g bag and demolished half of it before I even got home. No regrets.

The Brand Manager Knows Exactly What She's Doing

Rachel Rayner, who's apparently the Senior Brand Manager at Butterkist, said they're "always looking for ways to delight customers with new and exciting flavours." She mentioned something about family movie nights and afternoon pick-me-ups, but let's be honest - this stuff is designed to be eaten straight from the bag while standing in your kitchen at 11 PM.

Smart woman. She knows her audience.

They announced this flavor back in June, promising it would hit stores in early July. True to their word, Morrisons got it first, both in-store and online. But word is it's rolling out to Sainsbury's, Asda, and Co-op over the next few weeks.

Summer Snacking Just Got Complicated

The timing couldn't be better, honestly. Summer holidays, picnics, those random movie marathons when it's too hot to go outside - this flavor fits right in. Though I'm slightly concerned about what this means for my beach body goals. (What beach body goals? I ate half a bag of cookies and cream popcorn for breakfast.)

And apparently we're not the only ones getting excited about random seasonal stuff early.

Halloween in July? TK Maxx Has Entered the Chat

Speaking of timing, TK Maxx has already started putting Halloween decorations on shelves. Tea towels, blankets, cushions - the whole spooky setup. Someone in Doncaster posted a picture with the caption "It's starting" like we're entering some kind of retail apocalypse.

People spotted Halloween stock in Preston and Oldham too. It's July! But honestly, after the year we've had, I'm not even surprised anymore.

At least the popcorn makes sense for summer. Unlike those Halloween throw pillows that are going to sit in storage for three months.

Now if you'll excuse me, I need to go back to Morrisons and definitely not buy five more bags of this stuff. Definitely not.


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External Links

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kiplinger.com

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