God. The absolute CHAOS in my local Lidl yesterday. I'd popped in for milk and bread (the usual) when I spotted a crowd hovering around the bakery section like vultures. My curiosity got teh better of me.
Turns out, Lidl's dropped another Easter treat that's causing quite the stir among us bakery-obsessed shoppers. Their bakery section has this weird cult following (I'm reluctantly part of it, don't judge me) and was actually voted Britain's favorite in 2024. Not surprised, tbh.
The Mini Egg Brownies That Started It All
Earlier this month, they launched these Mini Egg Brownies that literally had people losing their minds. The combo of brownie base + chocolate layer + crushed Mini Eggs was apparently life-changing if you believe the hype.
One woman in line behind me yesterday told me she bought six last week and ate them all before even leaving the car park. Poor lady looked genuinely embarrassed admitting this to a complete stranger.
"These are absolutely amazing!!!" was the general consensus online. Another person wrote: "Had one yesterday, best brownie EVER." Someone else chimed in with: "I didn't think they could get much better."
So What's the New Drama About?
Now they've launched Cinnamon Bun Blondies. Also 89p. Also causing absolute mayhem.
I spent $3.56 on four of them (I was planning to share with my husband... that didn't happen).
The Great Blondie Divide of 2025
Listen. These things have literally split the Lidl shopping community down the middle. It's like watching a civil war break out over baked goods.
The food blog Newfoodsuk posted about them and the comments section turned into a battlefield faster than you can say "undercooked dough."
Some shoppers were BRUTAL:
"Bought 2 today!! They're awful!! Also under cooked!!"
"They are very undercooked and only taste of cinnamon."
"Vile, and taste like rubber"
Ouch.
My Weirdly Intense Personal Experience
Back in 2018, I had this disastrous attempt at making blondies that ended with my smoke alarm going off and my neighbor threatening to call the fire brigade. So I approach store-bought versions with both excitement and trauma.
I tried one in my car (because apparently that's where all Lidl bakery items must be consumed). First impression? Texture like slightly underbaked cookie dough - which some people love adn others hate. The cinnamon flavor was... aggressive. Like being slapped in the face by a cinnamon stick.
My colleague texted me after trying one: "Is it supposed to be this gooey? I can't decide if it's amazing or terrible." His response when I told him some people online hated them: "already updating my resume to apply at Lidl's quality control."
The Defenders Have Entered the Chat
Not everyone hates them though. Some shoppers are passionately defending these controversial blondies:
"I had one on Friday it was gorgeous."
"It was perfect and tasted lovely"
"Lovely like cookie dough!"
I feel stupid now for not buying more to freeze, because these are apparently a "limited offer" - and Lidl's being all mysterious about when they'll disappear.
The Easter Treat Arms Race
Meanwhile, Aldi's over there launching their own Easter treats starting at 99p, trying to steal Lidl's thunder like that cousin who always has to one-up you at family gatherings.
They've got this Easter Munch Mix that's over £5 cheaper than the M&S version. It comes in this cute bunny tin filled with jelly bunnies, gummies, mini eggs, popcorn and pretzels for £5.99.
Sainsbury's is also in the game with Cadbury Easter Favourites bags that shoppers are calling "perfect for egg hunts" - or more honestly, "perfect for eating alone at 11pm while watching Netflix."
The Food Editor's Picks (Because Apparently I Need More Chocolate)
If you're curious about which Easter eggs made it into the Sun's Food editor's basket this year, they've got everything from £4 supermarket options to pricier TikTok-viral treats featuring pistachios.
There's even some eco-friendly option from "those stylish Swedes" that you'll apparently use year after year. (I bought one of these last year and my cat knocked it off the shelf and shattered it within 48 hours, so take that claim with a grain of salt.)
I might need to make another Lidl run tomorrow to see if those blondies grow on me. For research purposes only, obviously.
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