MARKS and Spencer has revealed its Christmas advert for this year and it features the iconic duo French and Saunders.
The festive clip sees a fairy and raggedy dog toy come to life to explore the mouth-watering food M&S has on offer this Christmas.
Dawn French and Jennifer Saunders come to life in this year’s M&S Christmas ad
Jennifer Saunders stars as Duckie and Dawn French reprises her role as Fairy
The video will have its TV premiere on ITV’s This Morning at 11.40am.
It opens with Dawn French, reprising her role as Fairy from last year’s ad, on top of a Christmas tree in a cosy home.
She leaves her perch in search of a “little friend”, heads to Wylie the dog’s basket and brings to life a tattered old chew toy.
Duckie, voiced by Jennifer Saunders, is then chased by Wylie and Fairy uses her magic to help Duckie fly.
Fairy brings the downtrodden Duckie some “festive cheer” as they embark on an exploration of Christmas dishes on display on the dining table.
This showcases some of what’s on offer in M&S festive menu for 2022.
Sharry Cramond, director of marketing and hospitality at M&S Food, said: “This Christmas we know families want a cosy but special get together at home.
“Our ad brings to life what we have to offer – the perfect menu to deliver that warm, fuzzy, festive feeling.”
Wylie the dog, Fairy and Duckie will star in eight ads in total this festive season
You won’t get bored of watching the same advert over and over because M&S will drop a new video every week until the New Year – that’s seven more adventures featuring Fairy, Duckie and Wylie.
Ms Cramond added: “We couldn’t resist reuniting two British icons in Dawn French and Jennifer Saunders with the British icon that is M&S.
“It’s a match made in heaven as they lend their voices to the glamorous Fairy and adorable Duckie and it’s fantastic to have them on board.
“I predict Wylie the dog will go on to be a huge star!”
M&S festive food range
Each of the adverts will reveal more of the festive collection, with the classic slow-motion close-up shots of M&S food.
Last year saw the debut of Dawn’s character as she starred alongside Spiderman star Tom Holland voice Percy Pig.
Dawn has since lent her voice to several M&S Food campaigns.
She said: “I had the time of my life lending my voice to the Fairy that brought Percy Pig to life last year.
“I was so excited that M&S wanted to bring her back for more adventures and discover more of that AMAZING food… and, this time with a trusty new sidekick!
“To have my right-hand-woman back as that sidekick… well, obviously it was a yes with festive bells on from me!”
Earlier this year Very also released its first Christmas ad, much to the annoyance of viewers who said it was too early.
It comes as major brands are preparing for the festive season by releasing their festive menus as well as shopping ranges.
