Parents struggle to talk to kids about money as they don’t feel confident about their own finances


MORE than a quarter of parents don’t feel equipped to have that first “money conversation” with their children because they don’t feel confident with their own finances.

New research has also revealed how some parents find it hard to explain money to their children in way they’ll understand.

Parents say they struggling to talk to their children about money

A study of 2,000 adults with children aged up to 17 found 97 per cent thought it was important to teach their kids about money, but are unsure how – and when – they should start to introduce it.

The average age that parents feel able to introduce the subject of money with their children is five years old.

However, the study by M&S Bank found 38 per cent said they didn’t know what age their child should be when they approach the concept of money.

And only a third (34 per cent) had spoken to their child about money before they turned five years old.

The research found three in 10 (29 per cent) are hesitant to talk about money with their kids because they don’t feel they’d be a good teacher.

While 28 per cent find it difficult to simplify the topic, and don’t feel like they are very good with money themselves (28 per cent).

And more than a third (35 per cent) struggle to explain things in a way their child would understand.

The study also revealed the tactics parents are using to help them teach their little ones about finances, with a quarter (25 per cent) ‘playing shop’ with their child from the age of three.

A fifth (19 per cent) found introducing pocket money a useful lesson from the age of five, and 22 per cent used counting money, also from the age of five.

The research also found nearly half (44 per cent) believe taking their child to the shops specifically to help them learn how money works is an effective teaching method.

But while 80 per cent of parents said they have discussed money with their children in some capacity, 60 per cent felt they should be doing more to help their little ones learn, and from an earlier age.

Among the reasons parents feel it’s important to talk about money included “it prepares them for the future” (75 per cent), “it’s a part of life” (70 per cent) and “it helps them understand savings” (62 per cent).

It also emerged some of the biggest worries parents have for their youngster’s financial future is whether they will be able to support themselves financially (55 per cent), if they will be able to build their own savings (46 per cent) and if they will be confident with money (35 per cent).

With the world moving towards a more cashless society, 35 per cent of parents were also concerned about helping their child understand the value of money in a world of digital payments.

And more than a third (36 per cent) of parents would like additional support on how to speak to their children about money and finances, particularly when it comes to answering tough questions.

Nearly a quarter (23 per cent) of children typically ask more than three money-related questions a week, including ‘Is £1 a lot of money?’ and ‘Why do we need money?’.

Gill Roberts, head of products, M&S Bank, said: “It is great to see that many parents are having conversations about money with their children.

“But it’s also interesting that many parents still feel they could be doing more to help their children learn about money; and many felt they would benefit from further support themselves.”

Psychologist Emma Kenny said: “It’s important that as parents, we take the time to talk confidently and openly with our children about money, and from an early age.

“The M&S Bank research found that the most common age to start introducing money into conversations is from age five.

“But parents can do this through play even earlier, which can really help to give meaning to your conversations, whenever the time is right for you.”

The research lands during M&S’s Little Shop 2 campaign, which this year includes a new collectable – the M&S Bank piggy bank, which is a great way to start introducing those first conversations around money.

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