Sainsbury’s is making a huge change to its value range starting with 200 products – here’s what you need to look out for

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SAINSBURY’S is making a huge change to its value range and shoppers will want to know how to spot it on the shelves.

The supermarket has revealed its new value range called Stamford Street.

Sainsbury’s has revealed a major change to its budget range

The new range is called Stamford Street and will be rolled out across all stores

It will include around 200 products and the retail giant said it has already started hitting supermarket shelves, with more items set to be added between now and autumn.

The range will include products such as soft spread (99p), beef and onion pie (£2) and cheese tortelloni (£1.21).

Stamford Street will replace original Sainsbury’s value ranges such as Mary Ann’s and J.James.

So shoppers will need to start looking out for the new range if they want to bag the cheapest items.

It comes after Asda replaced its cheap Smart Price range with Just Essentials.

The line includes fresh meat and fish, bakery, frozen and cupboard staple items, as well as household products such as shampoo.

But its bright yellow packaging caused a stir with some saying it embarrassed poorer customers.

Sainsbury’s shoppers can spot the new Stamford Street range by looking out for a white, red and orange label.

The supermarket says products will be grouped together on shelves and dedicated signage will be added to help customers find it.

Plus, the range will have its own custom page on the Sainsbury’s website for people who prefer to buy online.

Rhian Bartlett, food commercial director at Sainsbury’s, said: “Our own brand products are becoming more and more important to our customers as the cost of living crisis continues to impact so many households up and down the country.”

Sainsbury’s ditched it’s Basics range in 2019 and replaced it with a number of budget ranges.

These include:

  • Greengrocer (fruit and veg)
  • J. James (meat, fish and poultry)
  • Mary Ann’s (dairy), Hubbard’s (long-life products)
  • Imperfectly Tasty (fruit and veg)

HOAR has asked Sainsbury’s if all of its budget ranges will be replaced by Stamford Street and we will replace this article when we hear back.

How to spot supermarket budget ranges

Budget ranges can go by lots of different names and some supermarkets have more than one own-brand range.

Here’s a full list of the main budget ranges so you know what to look for.

  • Aldi: Everyday Essentials
  • AsdaJust Essentials
  • Lidl: Simply
  • Morrisons: Morrisons Savers, Woodheads Brothers, International Seafood Company, Chippindales, Wonky, Stephensons Bakery, Greenside Deli
  • Ocado: Ocado own range
  • Sainsbury’s: Greengrocer (fruit and veg), J. James (meat, fish and poultry), Mary Ann’s (dairy), Hubbard’s (long-life products), Imperfectly Tasty
  • Tesco: Hearty Food Co, HW Nevill’s, The Grower’s Harvest, Stockwell & Co, Ms Molly’s, Butcher’s Choice, Creamfields, Eastman’s, Suntrail Farms, Rosedene Farms, Willow Farms, Woodside Farms, Redmere Farms, Nightingale Farms, Boswell Farms, Bay Fishmongers
  • Waitrose: Essential Waitrose & Partners

How to save on your supermarket shop

There are plenty of other ways to save on your supermarket shop.

You can try looking out for yellow or red stickers on products which show when they’ve been reduced.

If the food is fresh you’ll have to eat it fast, or freeze it to have another time.

Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.

Making a list could save you some money too as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

That means going for “own” or “value” type products instead of “finest” or “luxury” lines.

Plenty of supermarkets run wonky veg and fruit schemes as well where you can get cheap prices if they’re misshapen or imperfect.

For example, Lidl runs its Waste Not scheme offering boxes of 5kg of fruit and vegetables for just £1.50.

Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.

Plus, many councils offer supermarket vouchers as part of the Household Support fund – so you can make your money go further with the extra support available.

Do you have a money problem that needs sorting? Get in touch by emailing [email protected]