
God. I'm actually fuming about this. Just got word that Santander is about to pull the rug out from under millions of customers who rely on those little text messages to keep track of their cash.
Let me be crystal clear about what's happening: In less than a week – May 12th to be exact – Santander is killing off FIVE different types of text alerts that help people monitor their money. This isn't some minor tweak. We're talking about a service that 14 million UK customers potentially use to keep tabs on their hard-earned cash.
The "We Know What's Best For You" Banking Approach
The bank's brilliant solution? "Just download our app!" Because apparently everyone's grandmother is a tech wizard these days. My own mum still calls me to help her adjust the volume on her TV remote, for heaven's sake.
I spoke with a friend at a consumer watchdog group yesterday (off the record, naturally). His response: "This is exactly how vulnerable customers fall through the cracks." And he's absolutely right.
Here's what you're losing:
Those handy alerts when money goes in or out above certain amounts? Gone. Weekly balance updates? Vanished. Notifications when your balance hits specific thresholds? Poof!
The only texts they're keeping are the ones they're legally required to send. How generous.
Who's Left in teh Dark?
About 10% of banking customers don't use apps or online banking at all. That's roughly 1.4 million Santander customers potentially affected. I'm thinking about my uncle who religiously checks his text alerts every morning with his coffee – he's 72 and has zero interest in "upgrading" to an app.
Back in 2019, I interviewed a financial inclusion specialist who warned this exact scenario would happen. Banks gradually pushing vulnerable customers toward digital-only services that many simply aren't comfortable using.
Wait... Didn't They Just Close a Bunch of Branches Too?
Yep. First they shut physical locations, then they cut phone services, now they're removing text alerts. It's like they're systematically eliminating every non-digital way to bank.
Martyn James, that consumer rights expert who never minces words, called it exactly right: "Text alerts are vital as people actually read them and act on them. We forget about checking our online accounts – or go in to denial about them."
That last bit hit home. I'm definitely in the "denial about checking my balance" camp some months.
The Banking Musical Chairs Nobody Asked For
Meanwhile, the entire banking landscape is shifting beneath our feet. NatWest gobbled up Sainsbury's Bank customers on May 1st. Barclays quietly slashed their Rainy Day Saver rate AGAIN (second time in four months!) down to 4.61%.
And Lloyds? They're jacking up their Club Lloyds monthly fee from £3 to £5 starting June 2nd. That's an extra £24 a year some customers will be paying for... what exactly?
The only potential bright spot is for Nationwide customers, who might see another round of that £100 Fairer Share bonus. We'll find out May 29th when they publish results. Last year they distributed £385 million to nearly 4 million people. I'm not holding my breath though.
So What Can You Actually Do?
If you're one of those people who relies on these alerts, you've basically got three options:
Learn to love Santander's app. (Their words, not mine)
Get in the habit of manually checking your account more often.
Or... just switch banks. Most other major players – Barclays, Lloyds, Nationwide, NatWest – still offer text alerts. For now, anyway.
Some are even paying you to join them. First Direct is dangling £175 to switch, adn Co-Op has a £150 offer running until March 6th.
Listen. I've been covering financial services for 7+ years now, and this trend of forcing everyone into digital-only banking just keeps accelerating. My editor bet me £50 last week that within five years, you won't be able to get ANY banking services without using an app.
I really hope he's wrong.
But looking at Santander's move? I'm not so sure anymore.
Frequently Asked Questions
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Statistics
- A report by Bankrate indicated that only 29% of Americans have a written financial plan.
- The average return on investment for the S&P 500 over the past 90 years is about 10% per annum.
- As of 2021, the average student loan debt for recent graduates was approximately $30,000, according to the Federal Reserve.
- According to a survey by the Financial Industry Regulatory Authority (FINRA), about 66% of Americans could not correctly answer four basic financial literacy questions.
- A survey by the American Psychological Association found that 72% of Americans reported feeling stressed about money at some point in the past month.
- As of 2021, the average American household had approximately $8,400 in credit card debt, according to Experian.
- According to the Federal Reserve, approximately 39% of Americans do not have enough savings to cover a $400 emergency expense.
- As of 2021, the median household income in the U.S. was approximately $67,521, according to the U.S. Census Bureau.
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Filing your taxes accurately is essential to avoid penalties and ensure compliance. Start by gathering all necessary documents, including W-2s, 1099s, and any receipts for deductible expenses. Choose the appropriate filing method, whether using tax software, hiring a tax professional, or filing manually. Familiarize yourself with the tax deductions and credits available to maximize your refund or minimize your liability. Double-check your calculations and ensure all information is accurate before submission. If you are unsure about specific items, consider consulting IRS guidelines or a tax professional for clarification. Lastly, keep copies of your tax returns and supporting documents for future reference.