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Shein's £50bn London Listing Crashes Into Trump's Tariff Wall



Holy crap, the timing couldn't be worse. Just when fast-fashion behemoth Shein thought they had London's stock market wrapped around their finger, Donald freaking Trump drops a tariff bomb that has investors running for the exits.

I was talking to my mate at one of the big banks last week (who bet me £30 I couldn't name all of Shein's competitors in under a minute - I lost spectacularly), and he was already nervous about the listing. Now? The whole thing feels like watching someone try to launch a paper boat in a hurricane.

Hear the Summary

The Worst-Kept Secret That's Now a Massive Headache

About a month back, Shein's boss Donald Tang finally admitted what literally everyone in the City already knew - they wanted a London stock market flotation. Valued at a mind-boggling £50 billion. The champagne was practically on ice.

But that was before.



Now the listing's wobbling like a drunk uncle at a wedding. Markets have gone absolutely mental, and investors are properly spooked about backing a business that's about to get hammered by Trump's new tariffs. The US is Shein's biggest cash cow - they raked in roughly £25bn in 2023 alone.

Trump Just Nuked Shein's Entire Business Model

On Wednesday, Trump killed the loophole that let Shein ship millions of tiny parcels from China to American doorsteps without paying import duties. It was like watching someone pull the tablecloth out from under Shein's entire dinner setting.

Starting May 2nd (that's next week!), these imports will get slapped with either 30% of their value or $25 per item. Jesus. For a company selling $8 crop tops, that's a death sentence.

Tang tried to brush it off last month with this absolute gem: "We're about customers. We're not about customs policy." Yeah, good luck with that approach now, mate.



Wait... It Gets Worse

As if that wasn't enough, Trump also piled on an additional 34% of "reciprocal" tariffs on top of the existing 20% duties for Chinese imports. Do teh math - that's a 54% tax on goods from China.

I spent 3 hours yesterday looking through Shein's product listings. They sell dresses for under $10! How the hell do they make that work with a 54% tariff?

One source (who texted me at 11pm last night after clearly having a few) said any listing would now depend on "market conditions" - corporate speak for "we're absolutely bricking it."

Rivals Are Probably Popping Champagne

Let's be real. Other retailers have been bitching for years that Shein had an unfair advantage by dodging the same import taxes they had to pay.



Zaki Farooq from Payfuture pointed out that Shein and their rival Temu send about 600,000 parcels DAILY to the US under this scheme. That's insane.

I spoke to an exec at a major US clothing retailer last week (who shall remain nameless because he was surprisingly candid after our third coffee). His response when I mentioned Shein's potential troubles: "About damn time. We've been playing on an uneven field for years."

Investors Getting Cold Feet

Word on the street is that investors were already pressing Shein to slash their valuation before all this tariff drama. Now? I'd be shocked if they don't demand a massive discount.

Shein declined to comment when I reached out. Can't blame them - what could they possibly say that wouldn't tank their stock before it even launches?



Meanwhile, in Valentine's Land...

In completely unrelated news (because that's how newspapers roll), Moonpig claims one in three Valentine's Day cards this year were created using their AI tools. Apparently, their "personal writing assistant" is helping people express their deepest feelings.

God. Is nothing sacred anymore?

Their CEO, Nickyl Raithatha, spouted some corporate nonsense about "using technology, data and AI" to help customers "connect with loved ones." Sure, mate. Nothing says "I love you" like having a computer write your Valentine's message.

Still, their shares jumped 3% and they announced a £60m buyback, so someone's buying this BS.

Currys Shocks Everyone By Not Being Dead

Against all odds, Currys is... doing well? The electrical retailer boosted profit guidance for the second time in a year as people apparently remembered they exist.

Their boss Alex Baldock claims AI features in new iPhones and laptops are making people ditch their old devices. I bought a new laptop in 2018 and swore I'd keep it for at least 7 years. It's still going... mostly.

Currys now expects adjusted pre-tax profits around £160m, up from £155m. Their shares jumped 14% yesterday to 101.45p, which must feel like sweet vindication after they told activist investor Elliot to piss off last year when they tried a takeover.

Doctor Doctor, Give Me Some Property

NHS landlord Primary Health Properties has gone rogue with a surprise £1.5bn bid for rival Assura, who had already agreed to a £1.6bn deal with KKR.

Poor KKR. Imagine thinking you've sealed a deal only to have someone else crash your party.

Primary owns 516 surgeries and medical centres, while Assura has over 600 healthcare properties. If they merged, they'd basically own half the doctors' offices in Britain.

Assura said they're "considering" the deal to "maximise value for shareholders." Translation: "Show us the money."

Co-op Warns Your Groceries Are About to Get Even More Expensive

The Co-op's boss Shirine Khoury-Haq has warned food prices are "going the wrong way" thanks to the Budget's extra costs. Because of course they are.

They're facing a £50m hit from National Insurance changes and another £30m from a new packaging levy. But apparently they've spent three years trimming staff and "adjusting" (whatever that means), so they'll survive.

Their profits jumped from £28m to £161m. Not bad for a company warning about how tough things are.

Khoury-Haq said she asked ministers to stagger the costs, warning: "There will be an adverse impact on the high street and communities." I mean... no shit?

Amazon Wants a Piece of TikTok

In a last-minute plot twist, Amazon has thrown its hat into the ring to buy TikTok's US operations.

Jeff Bezos apparently delivered his bid directly to VP JD Vance just before Trump went all tariff-crazy. Because Bezos clearly doesn't have enough power already.

TikTok has until tomorrow to ditch its Chinese ownership or face a US ban. Oracle's Larry Ellison was the frontrunner, but now Amazon wants in.

I'm just waiting for Elon to tweet something ridiculous about this. Give it 24 hours.


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External Links

bankrate.com

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irs.gov

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nfcc.org

smartasset.com

investopedia.com

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