SHOPPERS are being asked to shell out £110 for a Heinz ketchup lid.
The sterling silver bottle caps can be engraved with names or personal messages.
The sterling silver item by brand Ware Collective is the posh way to seal your sauce
The lids are sold online, with the ketchup
They are sold online, with the ketchup, by the Wolf & Badger and Ware Collective websites.
A description says they are made “in Birmingham’s renowned silver quarter”.
But the hefty price tag was trashed by shoppers, with one saying: “Maybe they meant £1.10?”
Another said: “The world has officially gone mad.”
And a third said: “Brilliant until someone chucks the bottle in the recycling including the £110 lid because it’s empty.”
For shoppers with even more money than sense, the sites also flog pricier silver lids for Bovril, Marmite, Colman’s Mustard and Golden Shred Marmalade — with one for jars of Nutella priced at £250.