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The Final Days of WHSmith: Another British Icon Vanishes from Our High Streets



God. I never thought I'd get emotional about a bloody stationery shop closing down, but here we are. WHSmith - that place where I bought my first diary back in 1997 and where I still occasionally grab overpriced pens when I'm desperate - is literally disappearing before our eyes.

This weekend, two more WHSmith stores will shut their doors forever. Halesowen (West Midlands) and Diss (Norfolk) will be gone by Saturday night. Just... gone. The latest casualties in what feels like a retail bloodbath that's been going on since COVID knocked teh stuffing out of our high streets.

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75% Off Everything? The Vultures Are Circling

I drove past the Diss branch yesterday (my sister lives nearby) and the windows are plastered with those depressing "EVERYTHING MUST GO" signs. Up to 75% off, apparently. My sister texted me: "It's like watching someone sell their organs. Weird energy in there."

These aren't the first to go, either. Last weekend, Halstead in Essex and Woolwich in London closed up shop. And there's more coming.

In fact, WHSmith is shutting up to 20 stores in the coming weeks after selling nearly 500 high street locations to Hobbycraft owner Modella Capital. $76 million for the lot - sounds like a lot until you realize this is a 233-year-old British institution we're talking about.

Wait... TGJones? Who The Hell Is That?

The most bizarre part? The WHSmith name - which has been on British high streets since 1792 - will completely vanish. These stores will eventually be rebranded as "TGJones."

I feel stupid now, but I had to Google this. TGJones isn't even a real heritage brand. It's just something Modella Capital made up! Like erasing your grandparent's name from their headstone and replacing it with something that sounds vaguely old-timey.

WHSmith will still exist in airports and train stations, where apparently they make their real money charging £4 for a bottle of water to desperate travelers.

The Growing List of the Fallen

Here's the full death schedule (sorry, "closure timeline") for the next few months:

• Halstead, Essex - Already gone (April 12)
• Woolwich, London - Already gone (April 12)
• Halesowen, West Midlands - April 19
• Diss, Norfolk - April 19
• Newport, Wales - April 26
• Haverhill, Suffolk - April 26
• Oldham, Greater Manchester - May 3
• Stockton, County Durham - May 17
• West Mall, Frenchgate Centre Doncaster - May 31
• Bedford, Bedfordshire - July 5

And that's just the confirmed ones. Ten others had already closed before this announcement.

Remember When High Streets Had... You Know... Shops?

I was chatting with my dad about this last night. He remembers when our town center had three bookshops, two record stores, adn a proper department store. Now it's just vape shops, charity shops, and empty windows with "To Let" signs that have been there so long the sun has bleached them.

It's not just WHSmith feeling the pain.

The Works just shut its Margate store (sixth closure this year). Joules is closing in Salisbury. Homebase got sold out of administration. Boots is shutting ten more stores as part of a plan to close 300 locations. JD Sports is killing 50 stores next year. Even charity shop Scope is closing 50 locations.

My local high street looks like it's got some kind of retail disease. Stores dropping like flies.

The Ghosts of Retailers Past

Remember Wilko? Paperchase? Gone completely. My mum still talks about Woolworths like it was a family member who died. "You could get anything in Woolies," she'll say, staring wistfully into the middle distance.

Back in 2018, I bet a colleague £10 that WHSmith would outlast Waterstones. His response: "You're on, they're already dead, they just don't know it yet." Looks like I owe him a tenner.

Listen. I know retail is changing. I buy stuff online too. But there's something profoundly depressing about watching these shops vanish one by one.

WHSmith survived two world wars, the Great Depression, and countless recessions. But it couldn't survive Amazon and the aftermath of a pandemic.

I might drive to Diss this weekend... just to say goodbye.


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How To

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