QUALITY Street chocolate wrappers have seen a major overhaul – but two remain exactly the same.
Nestlé recently announced that it would scrap the iconic see-through plastic packaging and foil used to package Quality Street chocolate.
But the packaging on two Quality Street chocolates remains exactly the same
The 12 brightly coloured plastic wrappers surrounding the famous chocolates have been around for 86 years.
In a bid to become more environmentally friendly, the chocolates will be wrapped in a duller form of waxed paper, which is recyclable.
The move is designed to stop around two billion wrappers a year from being thrown into landfill.
But the packaging surrounding two chocolates remains exactly the same.
The foil-wrapped orange crunch and green triangle chocolates will remain in use, according to Nestlé.
A Nestlé spokesperson said: “Traditionally, the orange crunch and green triangle have not been twist-wrapped in cellulose, only packaged in a simple layer of foil.
“As this material is recyclable, it did not need to be changed.”
But the remaining 10 chocolates will be packaged in a new wax-based paper.
The purple one, orange creme, toffee finger, milk chocolate block, strawberry delight, fudge, toffee penny, caramel swirl, coconut eclair and lemon zing chocolate sweets will all now get new packaging.
Nestle’s head of sustainability Cheryl Allen said the company thought long and hard before making the change.
She said: “Quality Street is a brand that people feel very strongly about.
“We know that opening the lid and seeing ‘the jewels’, as we call them, is really important.
“We think we’ve done a really good job with the redesign, and feel confident that people will respond positively.”
In 2008 Nestlé tried to make Quality Street wrappers more eco-friendly.
The firm started producing the plastic outer wrappers from compostable cellulose, but the company said only a small number of consumers bothered to actually compost them.
According to Nestlé, around 1.7billion Quality Street chocolates are gobbled up in Britain every year, the equivalent of about 63 per household.
We’ve listed the cheapest place to buy Quality Street tubs this week.
Did you miss our previous article…
https://hellofaread.com/money/ive-been-threatened-with-bailiffs-by-scottish-power-over-a-13900-debt-thats-not-even-mine/
