Holy crap, I almost crashed my car this morning when I saw the billboard outside my local Morrisons. EIGHT PENCE for carrots?! That's not a typo, folks. I literally made my husband turn around so I could double-check what I'd seen.
I spent £17 on veg just last week for our Sunday roast (which, by the way, my mother-in-law still complained about). And now Morrisons pulls this stunt days before Easter. Typical.
The Dirt-Cheap Details
Morrisons has slashed carrots, swedes and parsnips to a ridiculous 8p each. The deal's already live in stores and online, running until April 20th. That's cheaper than I paid for a single bloody carrot at the farmer's market last weekend!
You'll need their More Card to get the deal, which is free anyway and gives you other perks. I've had mine since 2019 and it's saved me about £230 over the years... though I've probably spent that "savings" on impulse buys near the checkout.
They've also cut their "Best Potatoes" from £2.30 to £1.10 for everyone, card or no card.
Wait... Is This Some Kind of Vegetable Price War?
Turns out Morrisons is playing hardball with the other supermarkets. Aldi dropped their veg to 15p last week, and now Morrisons has gone even lower.
My sister-in-law works at Sainsbury's and texted me: "Management is having a meltdown over teh Morrisons pricing." Poor woman had to sit through an emergency meeting about carrot pricing strategies. I wish I was making this up.
Supermarket Showdown: Who's Got the Cheapest Easter Veg?
Let me break it down for you:
Morrisons wins with their 8p carrots (1kg), parsnips (500g), and swedes. That's less than what I paid for a gumball in 1995.
Aldi, Lidl, and Sainsbury's are all matching each other at 15p for most items. Aldi's got potatoes, carrots, broccoli, spring onions, and loose garlic at that price. Lidl threw in green beans too.
Sainsbury's deal doesn't start until April 16th though. Bit late to the party, aren't they?
The Morrisons Mess
This veggie price slash comes at an... interesting time for Morrisons.
Just weeks ago they announced they're closing 17 of their Daily convenience stores on April 16th. And that's not all - 52 cafes are shutting down along with various food counters.
My local one is losing its fish counter, which honestly... good riddance. The smell was like a ghost at a family reunion - unwelcome and lingering way too long.
Easter Opening Hours (Because Who Doesn't Love Scheduling Chaos?)
If you're planning an Easter Morrisons run, listen up.
They're closing 289 stores across England and Wales on Easter Sunday. I found this out the hard way last year when I needed emergency chocolate and stood outside looking confused for 10 minutes.
Good Friday hours are 7pm to 10pm. Easter Monday they'll be open 7am to 8pm in England, Wales, and... Gibraltar? I didn't even know they had Morrisons in Gibraltar.
Scottish stores stay open throughout because apparently the Scots don't believe in Easter shopping breaks.
I've already marked my calendar to stock up on those 8p carrots. My rabbit's gonna think he died and went to heaven.
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Did you miss our previous article...
https://hellofaread.com/money/new-yorks-burger-rebels-are-coming-for-soho-and-theyre-giving-away-free-grub
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