
I'm going to be brutally honest here.
Yesterday was Social Mobility Day, and I spent most of it scrolling through LinkedIn watching well-meaning executives post about "giving everyone a chance" while their companies still hire the same Oxbridge graduates they always have. It's maddening, really. We're literally throwing away £19 billion every year because we can't get over our weird obsession with where someone went to school or how they sound in meetings.
Here's what's actually happening: A mate of mine, Joshua Ruddock, landed his dream gig as a football social media journalist at Sky. Not because he had connections or went to the "right" university, but because a charity called Making The Leap helped him navigate the ridiculous maze that is modern recruitment. Good for him. But why should he need a charity to get a fair shot?
The numbers are pretty stark when you look at them properly. The Institute for Fiscal Studies said last year that social mobility is at its worst point in 50 years. Fifty years! Meanwhile, think tank Demos and the Co-Op crunched some numbers and found this backwards thinking is costing us £19 billion annually in lost economic growth. That's not pocket change – that's serious money that could be fixing our NHS, improving schools, or hell, just reducing everyone's tax burden.

The AI Problem Nobody Wants to Talk About
And here's the kicker that's making everything worse: AI is gobbling up entry-level jobs faster than we can create new ones. Those traditional stepping-stone roles that used to help working-class kids climb the ladder? Gone. Automated. Replaced by algorithms that can process data faster than any graduate trainee ever could.
Shirine Khoury-Haq from the Co-op put it perfectly: "This is an important moment in the UK's productivity debate and puts social mobility at the heart of that discussion. The benefits are too great an economic prospect to ignore." She's right, but I wonder if anyone's actually listening.
McKinsey (yeah, I know, consultants...) found that organizations with more socio-economic diversity outperform their rivals by 36%. Thirty-six percent! That's not a rounding error – that's the difference between thriving and just surviving in today's market.
What Actually Works (Spoiler: It's Not What You Think)
Tunde Banjoko OBE from Making The Leap has been banging this drum for years, and honestly, his advice is gold. He talks about "shifting mindsets" but what he really means is: stop being idiots about talent. Here's his no-nonsense approach that actually gets results:

First up – networking isn't just for posh kids anymore. Get yourself to career fairs, hit up your local Jobcentre Plus, connect with organizations like Making The Leap. Your network really is your net worth, and I hate that phrase but it's annoyingly true.
Don't have experience? Get some. Volunteer at charity shops, help out at local organizations, find ways to build your CV that don't require knowing someone's dad. It's not glamorous, but it works.
Want to get into marketing? Start that TikTok account now. Interested in makeup? Practice on your mates. Stop waiting for permission to begin.
The Volunteering Goldmine
Dr Sam Parrett runs this brilliant site called goodformegoodforfe.co.uk (catchy name, right?) and she's obsessed with getting people to volunteer in further education colleges. Sounds boring, but hear me out.
Last year, 140 million hours of volunteer placements went unfilled. That's 140 million hours of missed opportunities to build skills, make connections, and show employers you're not just another CV in their inbox.
Sam's got this thing about volunteering being a career booster, and she's not wrong. It builds confidence, develops communication skills, and – here's the big one – shows you have purpose beyond just wanting a paycheck. Employers eat that stuff up.
Real Jobs for Real People
Speaking of actual opportunities, KFC is creating 7,000 new jobs right now. Before you roll your eyes, think about this: fried chicken is worth £31 billion annually in the UK. That's serious business, and they're looking for kitchen workers, managers, front-of-house staff – roles with genuine progression opportunities.
Rob Swain from KFC UK said they've "never seen such strong demand" in their 60 years here. Sometimes the best opportunities are hiding in plain sight.
BP Retail is hiring nationwide too – assistant store managers, customer service roles. GAME is recruiting sales assistants and buyers. These aren't glamorous tech startups, but they're real jobs with real progression paths.
The Toddler Test
This is my favorite bit: Your Co-op Little Pioneers is giving work experience to toddlers. Actual toddlers. They're helping care for animals at Hoo Zoo and welcoming visitors to Warwick Castle. Why? Because the skills employers value most – trustworthiness, adaptability, teamwork – can be learned from the earliest years.
Bethany Patrick from the program says early-years education develops "empathy, communication and teamwork" that give kids "the strongest start in life." If toddlers can build workplace skills, what's your excuse?
Look, the system is still rigged in favor of people with the right connections and the right accent. But there are cracks in the wall, and smart people are finding ways through. The £19 billion we're losing every year? That's not just a number – it's proof that we can't afford to keep doing things the old way.
The question isn't whether social mobility matters. The question is whether we're brave enough to actually do something about it.
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How To
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Did you miss our previous article...
https://hellofaread.com/money/mcvities-just-dropped-hot-honey-jaffa-cakes-and-honestly-people-are-losing-their-minds