CEREAL giant Kellogg’s has launched new PINK Coco Pops that taste of strawberry and white chocolate.
The limited edition flavour also turns your milk pink instead of the usual chocolate brown colour you’d get from regular Coco Pops.
It’s the first time these Coco Pops have been sold in the UK.
Cereal lovers can buy the new flavour in major supermarkets, including Tesco, Morrisons, Asda and Sainsbury’s, from next Friday, February 12.
But they’ll only be around for 12 months – although it’s unclear if they’ll be made permanent if sales go well.
The recommended retail price (RRP) is £2.99 for a 480g box, but shops are allowed to set their own prices so you may end up paying slightly more or less.
Regular Coco Pops also come in 480g boxes, with the cheapest price for these being £2.89 from Asda.
You can also buy smaller 295g boxes of regular Coco Pops for £1.25 as part of a rollback offer at Asda. This size usually costs £1.50.
According to Kellogg’s, the strawberry and white chocolate Coco Pops contain 30% less sugar than other chocolate cereals and have no artificial colours or flavourings.
Each 30g serving of contains 129 calories, 0.5g fat, 5.1g of sugar and 0.2g of salt.
By comparison, normal Coco Pops contain 115 calories, 0.6g fat, 5.1g sugar and 0.2g salt per 30g serving,
Kellogg’s reduced the sugar in its original Coco Pops by 40% in 2017 as part of a new health drive.
The new strawberry and white chocolate flavour follows the successful launch of the white chocolate Coco Pops in 2019.
But some fans were up in arms after stores ran out of the popular cereal just five days after launch.
In more breakfast news, did you know you can now get Crunchy Nut peanut butter?
Sainsbury’s is selling pick ‘n’ mix mini cereal boxes so you can choose your favourites.
And Asda is selling unicorn cereal hoops coloured like the rainbow.