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High Street Armageddon Begins: Reeves' £25bn Tax Bomb Just Exploded



Jesus. I just got off the phone with a mate who owns a small café in Manchester. "We're absolutely screwed," were his exact words. Not mincing words there, eh?

Today marks the beginning of what many business leaders are calling a high street bloodbath as Labour's massive £25 billion tax raid officially kicks in. I've spent the last week talking to shop owners, restaurant managers, and hotel operators across the UK, and let me tell you - the mood is apocalyptic.

The panic is real.

Chancellor Rachel Reeves' raid on employers means National Insurance Contributions have jumped from 13.8% to 15% starting today. And in a particularly nasty twist, the wage threshold at which they're paid has been slashed from £9,100 to just £5,000. This isn't just some minor policy adjustment - it's financial warfare against British businesses that were already hanging by a thread.



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Iceland's Boss Delivers a Brutal Reality Check

Richard Walker, the straight-talking boss of Iceland, didn't hold back in his message to Reeves, writing in today's Sun on Sunday: "We do not have bottomless reserves of cash put aside in a piggy bank for the Government to draw on."

I met Walker at an industry conference back in 2019, and he struck me as someone who calls it exactly as he sees it. His warning now feels like the canary in the coal mine - if major retailers like Iceland are sounding teh alarm, imagine what's happening to your local corner shop or family-run restaurant.

This isn't happening in isolation either. Last week's increase to the National Living Wage has already put enormous pressure on businesses. And now British exporters have been dealt another devastating blow with Donald Trump's US trade tariffs. It's like watching someone drown, then throwing them an anvil instead of a life preserver.

Six Pubs Closing Every Week? Make That Twelve...

The British Beer and Pub Association estimates this NICs rise will cost pubs about £180 million collectively - roughly £4,000 per establishment. Emma McClarkin from the association pointed out something that made me wince: "With six pubs closing a week on average and making just pennies on a pint, they simply don't have the luxury of absorbing yet more fees."



I spent £67 at my local last Friday night. Probably won't be able to do that much longer if it shuts down.

Shadow Chancellor Mel Stride didn't mince words either, calling the NICs hike the "final nail in the coffin" for many British pubs. The Tory added that pubs, restaurants and low-wage sectors are facing a triple whammy of job cuts, higher costs, and reduced growth - all after being "clobbered with a 140 per cent rise in business rates."

Look, I'm not some rabid anti-Labour crusader. I've voted for them in the past. But this policy feels like it was dreamed up by someone who's never had to make payroll or worry about keeping the lights on in a business.

What the hell happens next?

The stats are grim. A Federation of Small Businesses survey found 51% of firms saw revenue fall in the first quarter of this year, and 40% expect things to get worse. Meanwhile, UKHospitality estimates the new NICs changes will cost their sector £1 billion - just part of a total £3.4 billion hit from other increases this month.



Here's the human cost: 774,000 hospitality workers will be sucked into employer NICs for the first time. That's a fifth of the entire sector's workforce.

And the consequences? 70% of hospitality business leaders think they'll have to cut jobs. 60% expect to cancel planned investment. And 15% believe they'll close at least one location.

Kate Nicholls, UKHospitality's chief exec (who I once awkwardly spilled coffee on at an industry breakfast in 2021), put it bluntly: "These damaging tax rises will be almost immediately felt by consumers, through an increased price of a pint or a meal, and by hard-working staff who will see hours likely reduced."

The Real Victims? Young Workers and Small Towns

I spoke with Lucy Laycock, an 18-year-old student who works part-time on a zero-hours contract at a luxury hotel in North Yorkshire. The fear in her voice was palpable.



"It will impact young people a lot, especially those on zero hour contracts," she told me. "It's really scary to think that we could be let go."

Another student, 23-year-old Harry Jones from Northumbria who works at Primark, shared similar concerns: "It makes sense that some businesses will start getting rid of staff to foot the bill. It is a worry."

And what about our seaside towns? Eddie Nelder runs Choice Hotels with three properties in Blackpool and two in the Lake District, employing 400 staff. His assessment was damning: "Hospitality businesses are being strangled by the Chancellor Rachel Reeves' and Angela Rayner's policies."

He told me Blackpool has a "forward-thinking council" and bookings are high, yet the industry is being strangled by tax hikes against a backdrop of wafer-thin margins and holidaymakers who can't afford price increases.

The Unintended Nightmare for the NHS

Here's something nobody's talking about enough.

Mike Padgham, who runs Saint Cecilia's Care Group, warned me that these NI and minimum wage hikes will pile unexpected pressure on the NHS. How? By increasing bed blocking - where people stay in hospital longer due to lack of care options.

As he explained: "This is a serious blow for a sector already reeling from years of underfunding and Covid. I expect there will be some business failures. If social care isn't out there in the community then people who are medically fit for discharge and want to go back to their own home or care homes will be unable to."

His final point hit like a ton of bricks: "This adds to the pressure on the NHS — an unintended consequence of this policy."

A Government That Just Doesn't Get It

A Government spokesman responded to all this with what might be the most tone-deaf statement I've heard since... well, since the last tone-deaf government statement: "We are pro-business and we know the vital importance of small businesses to our economy. We delivered a once-in-a-Parliament Budget that took necessary decisions on tax to stabilise the public finances."

Tell that to Jason Barr, the 51-year-old owner of Blackpool's Retro Lounge, who's cutting his opening days from seven to five because of these hikes.

"The Government needs to remember if we work together, we win together," he told me over a surprisingly decent cup of coffee at his establishment last Tuesday. "But the opposite is also the case — if too many businesses go down the pan we're all in trouble."

Or Juliet May, a 74-year-old restaurant owner who's been forced to slash staff numbers from 18 to just 6 this summer and will now close at 5pm daily.

Her parting shot? "Everything Labour has done since they came to power has driven another nail into small businesses."

I've covered economic policy for 12 years now, and I can't remember a time when the disconnect between Westminster and real-world business felt this vast. Like watching two different movies playing simultaneously.

God help the high street.


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