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The Hug That Fooled Nobody: Rachel Reeves' Damage Control Tour




God, what a difference 24 hours makes.

Yesterday Rachel Reeves was practically sobbing into her dispatch box during PMQs, looking like she'd rather be anywhere else on earth. Today? All smiles and photo ops with Keir Starmer, pretending that awkward side-hug at the NHS event somehow erased the memory of her public meltdown. I've seen more convincing performances at my nephew's school nativity play.

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When Your Boss Finally Returns Your Calls

The most telling part wasn't Reeves putting on a brave face - politicians do that for a living. It was Starmer's sudden appearance of support after leaving her to twist in the wind during Wednesday's PMQs. Where was this "fulsome backing" when she needed it most? Nowhere to be found.

My mate who works in the Treasury texted me: "Feels like watching someone get thrown under the bus, then the driver reversing to check if they're still breathing."



The timing of her surprise appearance at the NHS launch wasn't coincidental either. Downing Street clearly panicked about market reaction and decided some public hand-holding was necessary. Because nothing says "strong economic leadership" like needing your boss to physically demonstrate he hasn't fired you yet.

Markets Don't Care About Your Feelings

Here's the thing traders actually worry about: whoever replaces Reeves might be even worse. At least she's committed to fiscal rules, even if she's terrible at explaining them. The devil you know versus the devil who might decide borrowing limits are just suggestions.

I spent three years covering the City back in 2019-2022, and trust me - they're not impressed by photo ops. They want to see actual numbers that add up. Right now, Reeves is promising fiscal responsibility while simultaneously caving to every spending demand from her own backbenchers.

The math doesn't work. It never did.

Labour Rebels Smell Blood in teh Water

Poor Rachel thinks her stern warning about "costs" will scare off the rebels pushing to scrap the two-child benefit cap. She clearly doesn't understand the dynamic she's created.

When you show weakness once, they come back for more. Always. I've watched this play out in three different governments now - the moment you blink, you're done.

Her colleagues saw her crack under pressure and immediately started calculating what else they could extract. Winter fuel payments were just the appetizer. The main course is coming, and she's already shown she'll fold when the heat gets turned up.

The £5 Billion Question Nobody Wants to Answer

Let's talk real numbers for a second. Five billion for welfare changes. Another £1.5 billion for the winter fuel U-turn. Growth forecasts heading south faster than a tourist in August.

And this is before we get to the autumn Budget, when the Office for Budget Responsibility will likely downgrade their economic projections. Again.

I asked a former Treasury official what happens when the sums don't add up: "You either break your fiscal rules or you find the money somewhere else. There's no magic third option, despite what politicians pretend."

Reeves keeps insisting she won't speculate about tax rises while simultaneously promising to stick to her borrowing limits. Something's got to give, and it won't be the laws of mathematics.

Why This Matters More Than Political Theatre

Look, I get it. Politicians cry, markets panic, everyone moves on. But this isn't just about one bad day at the office.

Reeves positioned herself as the grown-up in the room - the Chancellor who'd learned from Liz Truss's mistakes and would never spook the markets. That credibility is her only real asset, and she's burning through it faster than a lottery winner in Las Vegas.

The tears have dried, sure. The hug happened. The photo op is done.

But her fundamental problem hasn't changed: she's making promises she can't keep to people who won't forget when she breaks them. The rebels will be back, the markets are watching, and autumn is coming whether she's ready or not.

Those financial headaches she's dealing with? They're not headaches anymore. They're migraines, and the prescription isn't working.


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External Links

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theatlantic.com

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Did you miss our previous article...
https://hellofaread.com/politics/keirs-desperate-damage-control-after-rachels-meltdown-goes-viral