PRINCE Harry and Meghan Markle’s ‘perplexing’ content could be contributing to Netflix’s recent ‘market devaluation, according to expert.
Professor Cele Otnes, a marketing expert specialising in how the Royal Family brands itself, suggested the content the Duke and Duchess are generating for the streaming giant lacks originality.
The reason for the ‘disinteresting’ content is because viewers will likely already be familiar with the events before the documentary is released.
Professor Otnes told Express she was “perplexed” by the filming of well-reported events to be rehashed in new documentaries.
She said: “I’m perplexed why we are seeing the events in real life (e.g, at the Invictus ceremonies last year), and why there is any ‘content value’ to seeing these edited again in Netflix shows.
“For example, we often don’t view the fights or content on the Kardashian programs prior to them airing; we only hear about them.
“I’m not sure how much inherent value Harry and Meghan are bringing to Netflix; there is some discussion that they are in fact contributing to the disinterest in, and market devaluation, of Netflix.”
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