ITV bosses look determined to kill BBC rival soap EastEnders off by moving Emmerdale and Coronation Street with a major schedule shake-up.
ITV has all but declared war on the BBC soap by announcing Corrie and Emmerdale will now air later in the evenings – clashing directly with the ailing rival.
In a huge shake-up of its early evening output, ITV will now air a full hour of news from 6.30pm, pushing the soaps further into prime time.
Emmerdale, which has a big year ahead celebrating its 50th birthday in 2022, will move to a 7.30pm slot.
Coronation Street, the nation’s biggest soap, is to move to three hour-long episodes, on Mondays, Wednesdays and Fridays at 8pm.
It’s bad news for struggling BBC rival EastEnders – putting the ITV soaps in direct competition with it each night.
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