Holly Willoughby poses with EastEnders star relative and rarely-seen sister at her glitzy fragrance launch

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IT was a family affair at Holly Willoughby’s fragrance launch tonight as her rarely-seen sister Kelly and celebrity cousin-in-law Tamzin Outhwaite turned up to support her.

This Morning star Holly, 41, looked stunning in a cream blazer and matching ankle-length trousers.

Kelly Willoughby and sister Holly at the This Morning star’s perfume launch
Holly also posed with cousin-in-law Tamzin Outhwaite

Kate Robbins and Emily Atack showed their support

Brunette Kelly Willoughby wore a floral print dress and a red lipstick for the occasion and beamed beside her sister for a photo.

Former EastEnders star Tamzin, whose mum is the sister of Holly’s husband’s Dan’s mum, wore tortoise shell glasses and a camel coloured trench coat.

Celebs were out in force with Jason Donavan and Lee Mack having a laugh in front of the cameras, Emily Atack and mum Kate Robbins in were attendance, as were Phillip Schofield, Myleene Klass, Nicola Roberts, Colin Salmon, Arlene Phillips, Angelica Bell and Nicole and Natalie Appleton.

The immersive event at the London Coliseum was intended to ‘ignite the senses’.

TV star Holly describes her debut scent as smelling like a wild country garden after the rain.

She roped in former Oasis bassist Andy Bell and the English National Opera to promote it, with a special performance of the opera La Bohème.

She said: “La Bohème begins with the blowing-out of a candle, just as Wylde Moon was created with a candle.

“There’s synergy there that brought the whole idea together.”

Phillip Schofield snapped a selfie