Children’s Christmas Wish List Shifts from Toys to Video Game-related Gifts



Christmas preparations are well underway, but this year, children's wish lists may look a little different. Rather than rushing to unwrap presents under the tree, more and more children are asking for something else entirely.

Video Game-related Gifts on the Rise

A recent study by the Entertainment Software Association (ESA) has found that children are asking for more video game-related goods than ever before. However, it's not traditional consoles and games that they want, but rather online-only items.

In-game Currencies and Subscriptions

According to the ESA study, 72% of children want something video game-related for Christmas. Of those, 39% are asking for video game subscriptions, 29% want in-game currency like Fortnite V-Bucks or Roblox Robux, and 22% still prefer physical games.

The Shift to Digital Games

Although expensive consoles remain popular, with 38% of children wanting one, digital games are gaining more popularity. In fact, studies show that up to 90% of games purchased are now digital downloads.

Gift Cards and Parental Support

Alongside video games, subscriptions, and in-game currency, gift cards are also a sought-after gift. As many as 70% of children prefer gift cards over pre-selected presents. Furthermore, a significant 57% of parents plan on buying their children video game-related gifts, with an average spending of $500.


It's clear that children's Christmas wish lists are evolving, with a shift towards video game-related gifts. From in-game currencies to gift cards, the digital gaming industry is capturing the attention of young players and their parents alike.

If you want to find great deals on digital gaming, be sure to check out the incredible Nintendo Switch eight game bundle, available for less than £2.

Written by Georgina Young on behalf of GLHF.