ROBLOX is teaming up with the BRIT Awards for a virtual VIP party, and post-show concert featuring PinkPantheress.
The Roblox BRIT Awards VIP Party is open right now for virtual meet-and-greets throughout the week, culminating with the virtual concert premiering this Friday.
What is the Roblox x BRIT Awards VIP Party?
The London-inspired Roblox venue features neon-lit skyscrapers, as well as local landmarks like the London Eye.
Before the PinkPantheress concert debuts, players can participate in activities like scavenger hunts, and collect hidden BRIT Award statuettes.
There’s even virtual BRITs merch on offer, as well as the chance to meet artists and celebs via in-game meet-and-greets.
When is the Roblox x BRIT Awards VIP Party?
The BRIT Awards themselves take place tonight on Tuesday, February 8 at the O2 Arena.
Here’s the full Roblox BRITs schedule if you want to make a week of it:
- February 8 – 13: BRITs nominees and honorees will be jumping into the VIP Party world for virtual meet and greets with fans
- Wednesday, February 9: Highlights from the show itself will be aired on the metaverse stage
- Friday, February 11: Premiere of PinkPantheress concert in Roblox at 9am PT/ 12pm ET/ 5pm GMT
- Performances repeat every hour on the hour throughout the weekend
To find out when the VIPs will be dropping in, join the official Roblox group here.
“It’s a really exciting time for the BRITs to be entering the metaverse,” says Giuseppe De Cristofano, Director of Digital and Co Chair of the BRITs Digital Committee.
“We can’t wait to share this experience with Roblox and PinkPantheress, who is the perfect artist for this campaign.”
“I’m so glad I got to do a performance for the Roblox and BRITs families,” said PinkPantheress.
“As someone that loves video games and escaping into my own virtual world, I’m hoping I took everyone on an experience.”
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