MICROSOFT could wait for Sony to announce the PS5’s price – then undercut it by $100/£100.
That’s according to two industry insiders who thinks the Xbox Series X will inevitably be cheaper than its chief rival.
Both new consoles are expected to launch in time for Christmas 2020 – likely in October or November.
And respected Wedbush Securities analyst Michael Pachter thinks we’ll see a major price war.
“From what I’ve seen, Sony’s gonna have to charge $500 for the PS5,” he explained.
“Microsoft has a big balance sheet.
“If they wanna cut the price by $100 – just price below [PS5] and subsidise the first 10million [units] – they will.
“So I think that they’re waiting to have Sony blink first, and then they’ll reveal the price.
“Very likely $400.”
Fellow gaming industry insider Peter Moore agreed with Pachter’s predictions.
Moore was formerly an EA and Microsoft exec, and was speaking on the Bonus Round podcast.
He said: “Michael’s right. What both companies are going through right now is: ‘How much can we afford to lose in the first 12 to 18 months?’
“‘What is our attach rate of software to hardware? What are we willing to do in year one, two and three to hit 10million [units]?’”
Sadly, neither Microsoft nor Sony have confirmed pricing for either of their consoles – or even hinted at a range.
Most predictions so far have suggested they’ll cost somewhere around $500/£500.
In any case, Microsoft has been much more liberal with Xbox Series X info.
The firm has already revealed the console’s entire design and gameplay footage.
Meanwhile, Sony is being highly secretive about the PS5 – and still hasn’t revealed what it actually looks like.
In other news, here are free Xbox and PS4 games you can download in May 2020.
You can check your Xbox addiction over the past 10 years with the new ‘My Decade on Xbox’ tool.
And take a look at this incredible Xbox Project Oris concept console.
Are you going to upgrade to a new console this year? And how important will pricing be to you? Let us know in the comments!
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