RITA ORA has landed a major new record deal after persuading industry giant BMG to allow her to own all of her future master recordings.
I can reveal the Anywhere singer has parted ways from her label Atlantic Records after six years and signed with the new team, which helped mastermind KYLIE MINOGUE’s epic comeback.
She parted ways with Atlantic last month and has jetted from Australia to LA this week to rubber stamp the deal.
It means she will own the rights to her future catalogue, meaning she will avoid the havoc which TAYLOR SWIFT went through when her masters were bought by SCOOTER BRAUN — promoting her to re-record all of her albums.
A source told me: “Rita’s battle to control her career stretches all the way back to when she was with JAY-Z’s label Roc Nation and got locked in a bitter feud with music bosses who she accused of effectively paralysing her career.
“While her time with Atlantic was really positive and allowed her to put out music again, BMG’s offer to own her own masters was too good to turn down.
“She was inspired by Taylor Swift’s decision to fight for her own masters and wanted to also make a stand as a strong woman in the industry.
“Atlantic wanted to keep her on their books but luckily there is no bad blood. At the end of the day it’s business and no one can deny that Rita is a hustler.”
In total Rita has had a whopping 13 Top Ten singles in the UK, including the No1 hits I Will Never Let You Down and Hot Right Now.
BMG VP A&R Jamie Nelson said: “Rita Ora is an exciting and enduring multi-talented artist with the ability to connect across many different platforms. We’re excited to get cracking.”
Atlantic Records said: “Rita Ora has completed her recording contract with Atlantic Records. Atlantic is very proud to have worked with such a phenomenal, record-breaking artist, and is grateful to have shared so much success with Rita.”
Struggles with labels in the past meant there was a six year gap between her 2012 debut Ora and her second album Phoenix, which came out in 2018.
Last year she released an EP called Bang with IMANBEK but things have been quieter on the music front since then, with Rita splitting her time between Australia and LA with her boyfriend TAIKA WAITITI.
But this new deal should get things moving up the charts once again.
