LOVE Island has helped bank many of its contestants millions of pounds through endorsements, sponsorships and business ventures.
Forget the £50k prize money, the real winners of the previous seasons are the ones able to cash in on their popularity in the weeks, months and – with a bit of luck – years after the final.
The biggest earners – and we’re talking millions – since the show was revived in 2015 include Dani Dyer, Amber Davies and Gabby Allen.
1 — OLIVIA, 26, AND ALEX BOWEN, 28 — (£4.4M)
Olivia, 26, and Alex Bowen, 28, were the first Islanders to marry, which netted them a £25k magazine deal, and within three years they have both carved out careers as mega influencers.
Former sales exec Olivia has walked the catwalk for Rocky Star, released a Miss Pap range and landed a £200k Quiz contract.
The couple’s fashion label Exempt Society, which specialises in menswear, designed and modelled by former scaffolder Alex, and Olivia launched a swimwear line last year – is expected to turn over £950k.
The gorgeous couple are still as loved-up as ever and regularly post idyllic shots of their life at home with their dogs in their stunning new Essex home.
2 — DANI DYER, 24 (£1.7M)
Although her £50k shared winnings with now ex (sob!) Jack Fincham kicked off her bank balance nicely, it pales into insignificance when you tot up Dani’s epic earnings since she and Jack were crowned winners.
A six-figure contract as the face of Mark Hill hair products, a collaboration with fashion brand In The Style in a deal tipped to be worth £750k and her bestselling autobiography was published in April netter her around £50k plus royalties.
Dani is believed to be back together with former childhood sweetheart Sammy Kimmence after they split earlier this year.
The reality babe is also believed to be launching a podcast with her dad, EastEnders actor Danny Dyer. He told the Mirror earlier this year: “It’s going to be me and Dani talking about life and tackling some issues.
“What are podcasts about really? People talking b******s. We talk about us, we talk about our father and daughter bond, we talk about climate change and stuff that people are talking about in the media.”
3 — AMBER DAVIES, 23 (£1.6M)
Amber Davies, 23, landed the lead role in Dolly Parton’s 9 To 5: The Musical, bagging her a six-figure sum and although she and Kem’s relationship nose-dived after they left the villa in 2017, her career has sky-rocketed.
Her one-off ITVBe special, Amber And Dolly: 9 To 5, netted her a cool £20K and her social channels are popping off.
Although they feature just a few sponsored posts a month, by only working with carefully chosen brands she can command up to £10k each – around £240k annually.
Her £500k deal with Motel and £50k from Boux Avenue has helped her buy property, and she’s in talks for a stint on Broadway.
4 — KEM CETINAY, 23 (£1.5M)
Kem Cetinay, 23, became Primark’s first menswear ambassador with his ability to crack the tough-to-reach young male demographic.
His good looks and cheeky chappy persona has secured him deals worth in excess of £300k with brands including Sainsbury’s and BoohooMAN.
His 16-piece summer collection Man X Kem with the high street giant reportedly earned him £200k – twice his fee for taking part in last year’s Dancing On Ice.
He’s also released fitness DVD Chris & Kem 100% Fit in 2017 with Chris Hughes, and the pair have partnered with Jaffa Cakes and McDonald’s
5 — CHRIS HUGHES, 26 (£1.4M)
After finishing third in 2017 with then-girlfriend Olivia Attwood, the couple’s split was documented in ITVBe fly-on-the-wall show Chris & Olivia: Crackin’ On.
Along with best pal Kem, Chris’ TV appearances have netted him hundreds of thousands.
He charges £5k an hour for PAs, plus he made a tidy £50k from his autobiography You Bantering Me?
Working with brands on Instagram, he’s advertised for First Choice, Jaffa Cakes and Primark, plus he’s been snapped up to present ITV’s horse-racing coverage.
6 — KADY McDERMOTT, 25 (£1.3M)
The original ‘pocket rocket’ (sorry, Amber), stunning Kady McDermott commands £1-2k per post to her 1.2m followers.
After she and Scott Thomas finished third in season two, the couple appeared at nightclubs every night for two months, charging up to £10k a time and raking in a cool £200k each.
In 2017 she launched beauty line By Kady and a year later rolled out Body Goals By Kady, a fitness programme that makes £150k a year.
In April alone she racked up 24 #ad posts, promoting brands like Fashion Nova, and last year she joined TOWIE as Myles Barnett’s girlfriend, raising her profile further.
7 — GABBY ALLEN, 27 (£1.3M)
Series three Gabby Allen combined her popularity from the show with her qualifications as a personal trainer and dancer to help inspire her fans and followers to get fit and healthy.
Gabby’s fitness app reached No.1 in the Apple store last January with 60k downloads, which earned her around £100k plus she has a £100k-a-year partnership with fitness app Fiit.
Her debut book Shape Up With Gabby Allen is thought to have earned her £75k and she’s also secured deals with Quiz clothing, thought to be around £150k, and raked in £300k from endorsing biggies like Superdrug and AX Paris.
The blonde beauty also partnered with Boohoo and pockets £18-20k by travelling with them to LA and Ibiza.
8 — OLIVIA ATTWOOD, 28 (£1.2M)
Funny girl Olivia made a name for herself with her no nonsense chat and hilarious one-liners during series three. After leaving with then boyfriend Chris Hughes, she commands £10k an hour for PAs, and has secured social media sponsorships, a magazine column, and a whopping £200k from Channel 4’s Celebs Go Dating.
Plus, programmes such as I’m A Celebrity Get Me Out Of Here: Extra Camp and her reality series with Chris earned her £250k.
Olivia took home around £500k from endorsing the likes of PlayStation and Ladbrokes, and released a fashion line with In The Style in a deal worth £200k.
She boasts 1.8m Insta followers, and paid-for partnerships with brands like Missy Empire make her £1.5-2k a go.
No wonder she’s been able to splash out £750k on a couple of investment properties.
9 — MEGAN BARTON-HANSON, 25 (£1.1M)
After 2018’s final, Megan turned down Insta opportunities and PAs in order to stand out, and was snapped up by Pretty Little Thing as an ambassador in a deal worth £500k.
In March she starred in Avon’s Stand4Her campaign and continues to endorse its cosmetics on her social channels, alongside other brands including Isle Of Paradise.
Stunning Megan Barton-Hanson was snapped up by Pretty Little Thing as an ambassador in a deal worth £500k
Megan Barton-Hanson initially turned down Insta opportunities and PAs in order to stand out
This summer she will release a fitness DVD in a deal worth around £100k.
Her autobiography lands in a couple of months in a £50k deal – near enough the amount she’ll take home from fronting a yet-to-be-announced Stacey-Dooley-esque investigative TV mini series.
10 — JACK FINCHAM, 28 (£1M)
New dad Jack is building up quite the nest egg for his baby daughter, Blossom, who he welcomed in January this year.
The former pen salesmen has raked in the dosh thanks to the club PA circuit, which was Jack’s post Love Island home for weeks. He also banked around £500k from personal appearances in the months following the show.
Commercial deals with Cadbury and Lucozade and interviews, plus gigs such as ITVBe’s Jack & Dani: Life After Love Island, and TV appearances have also netted him in excess of £250k.
With 2.4m Instagram followers, he can charge five figures to promote brands. Endorsement deals with McDonald’s and Protein World each earn him upward of £75k, but Jack is also flourishing in his own line of business.
Last year he launched Fincham London, a range of pens, while clothing brand Rey is coming soon.
