House of Fraser to Close Store in Solihull
A major department store, House of Fraser, is set to close one of its shops in Solihull on August 28, marking another blow to the struggling high street.
Regretful Closure
A spokesperson for Frasers Group expressed regret over the closure, stating, "It is with regret that we announce House of Fraser Solihull is planned to close this month."
Deep Discount Sale
Earlier this month, the store advertised a 20% off closing down sale, with reports suggesting that the discount has now increased to 60%. Social media users have shared their excitement about the bargain deals, with one user commenting, "Sad times for House of Fraser in Solihull, but some mega bargains to be had."
Local Disappointment
Local residents expressed their disappointment about losing another big name brand, with one person saying, "Solihull will become a ghost town." Another commented, "Another big store gone."
A Bumpy Road for House of Fraser
House of Fraser has faced several challenges in recent years, closing two locations in late 2022 and ten stores in the year leading up to April. However, the chain was saved from collapse by billionaire businessman Mike Ashley in 2018.
Struggles on the High Street
The closure of House of Fraser in Solihull is another reflection of the difficulties faced by brick and mortar stores. The high street has been severely impacted by the rise of online shopping, which was further accelerated by the COVID-19 pandemic. Rising living costs and changing consumer habits have also contributed to decreased footfall in physical stores.
Other popular chains, such as M&Co and Paperchase, have already closed their doors, and bargain discounter Wilko recently fell into administration. The retail industry continues to face challenges as businesses strive to recover from the impact of the pandemic.
Remaining Department Stores
With this closure, House of Fraser's store count is reduced to 30, highlighting the ongoing struggles of traditional department stores in the current retail landscape.
