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Breakfast Bombshell: Alpen Bars Silently Vanish from UK Shops




I nearly choked on my morning coffee when I found out. Weetabix has gone and killed off Alpen cereal bars without so much as a goodbye note. Seriously, who does that?

Those chocolate-topped little rectangles of joy have been disappearing from shelves for weeks, and I just assumed it was teh usual supply chain nonsense we've all gotten used to since 2020. Turns out, nope – they're properly gone. Forever.

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The Breakfast Bar Murder Mystery

Some poor confused shopper (who clearly shares my addiction) actually emailed Weetabix directly after weeks of fruitless searching. They posted the whole saga on Reddit, revealing the crushing response: "they've discontinued the whole line."

God. I feel personally attacked.

When I reached out to Weetabix for confirmation (half-hoping this was just some cruel internet rumor), they didn't even try to soften the blow. A spokesperson hit me with corporate-speak about "focus on long term growth" and "simplifying the business" – translation: your favorite snack wasn't making us enough money.

Their full statement was even more depressing: "As part of our focus on long term growth and simplifying the business, we made the decision to discontinue Alpen bars in 2024. This change enabled us to redeploy our teams toward our most valuable products, supporting the continued growth of our core operations."

Remember when dieting didn't completely suck?

These bars were a godsend for anyone counting calories. Back in 2017, I joined Slimming World after a particularly traumatic holiday photo incident (never wear horizontal stripes to a beach, trust me), and those Alpen Light bars were my saving grace. Under 100 calories and they actually tasted like something you'd choose to eat rather than punishment.

My friend Jess texted me this morning: "What am I supposed to have with my 3pm tea now???" Poor Jess. She's been buying them in bulk since 2019.

The internet is NOT taking this well

Social media is having a proper meltdown about this. One shopper wrote: "I remember them from when I was a kid! That's really sad actually I loved those bars."

Another devastated fan said: "Another icon gone, and I don't even have any left in the cupboard I can hawk on eBay, how sad."

Not everyone's heartbroken though. Some absolute monster commented that Weetabix was "doing society a favour" by axing them, claiming they tasted "terrible." I'd like to meet this person and have a strongly worded conversation about their clearly defective taste buds.

What exactly have they murdered?

The entire range is gone – Alpen Light, Alpen Delight, the whole lot. Vanished like my motivation at the gym after week two.

You might still spot some on shelves, but that's just supermarkets clearing old stock. I'm seriously considering buying every last box I can find and storing them like some kind of breakfast bar doomsday prepper.

At least they're keeping the muesli. Small mercies, I suppose.

The Great Cereal Massacre Continues

Turns out this isn't even an isolated incident. The breakfast aisle is becoming a graveyard of discontinued favorites.

Tesco axed their own-brand apricot wheats (which, honestly, were better than the branded version – fight me). Nestle killed off Cheerios Vanilla O's last summer adn confirmed Golden Grahams aren't making a comeback after being discontinued in 2021.

Kellogg's has been on a rampage too, discontinuing All Bran Golden Crunch. And just to really ruin your morning routine, Sainsbury's has stopped selling Yeo Valley Organic Greek Recipe Peach & Raspberry Yogurts.

Is nothing sacred anymore?

I spent £4.50 on some fancy granola bars yesterday trying to find a replacement. Complete waste of money – tasted like sweetened cardboard with delusions of grandeur.

Listen. I'm not saying this is the worst thing happening in the world right now. But sometimes it's the small comforts that get you through the day, you know?

RIP Alpen bars, 2000s-2024. You were the hero of my lunchbox.


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External Links

consumerfinance.gov

bankrate.com

nerdwallet.com

investopedia.com

kiplinger.com

smartasset.com

nfcc.org

mint.com

How To

How To Understand and Use Credit Cards Wisely

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