From Mom's Solution to Global Success
A stressed-out mom's innovative DIY hack using a black bin bag to help her child sleep during the day has transformed into a flourishing £1.3 million business. Audrey Buck, 57, turned a simple idea into a game-changer.
From Pitch Black to Business Blackout Blinds
Struggling to help her 4-month-old baby sleep during the day, Audrey's DIY solution of taping bin bags to the windows sparked a brilliant idea. Creating blackout blinds from scratch, she found a practical and stylish way to help kids sleep better.
Organic Growth and Online Expansion
What started as a solution for friends soon turned into a business idea. With a modest investment, Audrey launched Easy Blinds online in 2002. Leveraging Amazon in 2008, the business soared to new heights, reaching a turnover of £1.3 million in 2023.
Amazon Partnership and Global Expansion
Joining Amazon was a game-changer for Audrey's business. Through the Amazon 360 program and Fulfillment By Amazon, the brand expanded rapidly. With plans to grow in the US and requests from around the globe, Audrey's business is on a path to even greater success.
From Parental Need to Universal Solution
Audrey's journey from a mom's need to a thriving business is a testament to her resilience and creativity. What began as a solution for children's sleep has now become a must-have for various demographics worldwide.
Did you miss our previous article…
https://hellofaread.com/money/how-a-debt-relief-order-helped-me-wipe-out-12000-of-debt/
