
TikTok Craze Sees Lidl's Dubai Chocolate Fly Off Shelves
Lidl’s latest confectionery offering, the J.D. Gross Dubai Chocolate, has taken the UK by storm after vanishing from their TikTok Shop in a mere 84 minutes. Priced at £3.99, the pistachio-rich chocolate bar became an instant hit, with an impressive 72 bars sold every minute during its online debut.
Limited Online Release Sparks Nationwide Demand
The initial release saw 6,000 bars purchased within just over an hour, leaving many eager fans seeking more. Responding to the overwhelming demand, Lidl announced that the coveted chocolate would be available in stores nationwide starting Saturday, 29th March. This in-store launch provides a much-anticipated opportunity for those who missed out online.
Affordable Indulgence: Quality Meets Value
The generous 122g bar is priced at £3.99 for Lidl Plus app users and £4.99 for others, positioning it as the most competitively priced Dubai-style chocolate in the UK market. This pricing strategy undercuts similar offerings from renowned Swiss brands, which retail at up to £10, and limited editions that have been sold online for as much as £15.
Sweet Fusion: Tradition Meets Modernity
The J.D. Gross bar features a luscious pistachio centre inspired by Knafeh, a beloved traditional Arabic dessert known for its fine pastry and nutty richness. Encased in smooth milk chocolate, the bar offers a delightful blend of textures and flavours that have resonated strongly with both food enthusiasts and chocolate lovers alike.

Fans Rally for Year-Round Stocking
Social media has been abuzz with praise for Lidl’s creation. TikTok users have been raving, with comments like “absolutely delicious,” “10/10,” and “a must-buy” flooding the platform. One enthusiastic fan even urged Lidl to make the chocolate a permanent offering, declaring, “So good! Please stock this all year round!”
Retailers Scramble to Keep Up with Popularity
The success of Lidl’s Dubai Chocolate has prompted other UK supermarkets to join the trend. Chains such as Waitrose, M&S, and Morrisons have introduced their own versions of the Dubai-style chocolate. Waitrose, for instance, stocked the Lindt Dubai Style Chocolate bar but had to limit purchases to two bars per customer to manage the high demand. A store sign read, “No more than 2 bars per person please… because we want everyone to have the chance to enjoy our delicious chocolate.”
Lidl’s Strategic Move on TikTok Shop
A Lidl spokesperson highlighted the significance of this launch, stating, “This momentous occasion marks Lidl’s second foray into TikTok Shop. Now, as love for the coveted chocolate sensation only continues to grow, this latest drop is set to be even bigger.” The swift sell-out of the initial batch underscores the effectiveness of Lidl’s social media strategy and the strong consumer appetite for innovative sweet treats.
Global Buzz and Future Prospects
The viral sensation has amassed over 300,000 TikTok posts, with fans worldwide sharing their enjoyment and encouraging others to try the chocolate. Lidl’s ability to tap into this global conversation has solidified the Dubai-style chocolate as one of the top sweet trends of the year, with potential for ongoing popularity as it becomes a staple in stores.

A Sweet Victory for Lidl
The rapid success of the J.D. Gross Dubai Chocolate bar not only highlights Lidl’s knack for identifying and capitalising on emerging food trends but also sets a high bar for competitors in the confectionery market. As the chocolate continues to delight taste buds across the UK, Lidl reinforces its position as a go-to destination for affordable and trendy treats.
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