Easter Egg Prices Drop at Major Supermarket, but Shoppers Remain Unhappy

By HOAR Team 31 March, 2025 5 mins read 37 Views

A leading UK supermarket has announced price reductions on its largest Easter eggs in an effort to attract more customers. Despite the cuts, many shoppers feel the costs are still excessive.

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Price Cuts Target Loyalty Card Members

The supermarket has offered discounts specifically for Clubcard holders, reducing the prices of premium Easter eggs. For example, the Lindt Milk Chocolate Egg with Lindor Milk Truffles, previously priced at £17.50, is now available for £12. Similarly, the Ferrero Rocher Golden Easter Egg has seen its price drop from £20 to £15 for those holding the loyalty card.

Customer Backlash on Social Media

Despite these reductions, customers on the Snack Reviews Facebook group have expressed their frustration. After one member shared the promotional offer, the post quickly attracted a wave of negative comments.

One commenter stated, "What they are charging for Easter eggs this year is a disgrace. I know the price of chocolate has gone up, but honestly. I also know we don’t have to buy them, but I feel sorry for the parents of young children who feel pressured to pay it."

Another user remarked, "Wouldn’t even pay the reduced price … loads of packaging and very little chocolate!!"

A third individual added, "Not a reduction. They’re just trying to look less ridiculous."

Impact on Easter Shopping Decisions

The frustration over high prices has led some consumers to reconsider their purchasing decisions. Several shoppers have mentioned they might skip buying Easter eggs this year due to the costs involved.

Supermarket Response and Market Trends

A spokesperson for the supermarket commented, "We have Easter eggs to suit every budget, with full-sized options starting at £1.50 and Clubcard Price offers available across many products in our range."

However, the discontent on social media suggests that the price adjustments may not be sufficient to alleviate concerns. Additionally, other supermarkets are experiencing similar pricing trends for large Easter eggs, indicating a broader issue in the market.

Rising Costs Amid Inflation

Inflation has significantly impacted the cost of groceries, with chocolate prices seeing a notable increase. For instance, the Ferrero Rocher Easter Egg Milk Chocolate & Hazelnut is priced at £9.98 at Asda, while Ocado offers it for £12.42. Morrisons sells the same product for £14, and Waitrose lists it at £17.

Similarly, the Lindor Heart Milk Chocolate Easter Egg 400g is available for £20 at Ocado, escalating to £25 at both Morrisons and Waitrose. The Raffaello White Chocolate Easter Egg with Pralines 235g is priced at £16 in Sainsbury’s and £10.75 with Nectar points. At Waitrose, the same egg costs £12.50, reduced from £17.

Affordable Alternatives Available

For those looking to save money, there are more budget-friendly options available at the supermarket. The Milky Bar Easter Egg 72g, Kit Kat Chunky Easter Egg 110g, and Maltesers White Chocolate Mini Bunnies Easter Egg 100g are all priced at £1.50 each. Additionally, the Yorkie Milk Chocolate Easter Egg 196g is available for £4 or £2.95 with a Clubcard.

For a less expensive Ferrero Rocher option, the Classic Milk Chocolate Egg 100g is priced at £4.50 or £3.50 with a Clubcard.

Find the Best Deals for Easter Eggs

If you’re keen to find the most affordable Easter eggs, a comprehensive guide has been created to help you compare prices across different retailers. This guide highlights where you can get the best value for your money, ensuring you enjoy your celebrations without breaking the bank.

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