Iconic Singer Makes Cameo in Festive Clip that Leaves Shoppers Shocked
Sainsbury's has released its highly anticipated Christmas advert for 2023, featuring none other than 80s pop star Rick Astley. In a surprising twist, the ad also showcases real Sainsbury's employees for the first time. The heartwarming clip poses an important question about Santa's Christmas dinner, leaving viewers intrigued.
60-Second Clip Premieres During Coronation Street on ITV
The Sainsbury's Christmas ad, which runs for 60 seconds, will make its debut tonight at 8pm during Coronation Street on ITV. The ad opens in a bustling supermarket, with shoppers preparing for the festive season. The stage is set for a memorable and heartwarming tale.
Young Girl Asks the Million-Dollar Question
A sweet young girl takes center stage as she approaches the store's tannoy system to address Sainsbury's. Shoppers and staff alike look on, curious about the question that's about to be asked. The suspense builds as the girl inquires about what Santa has for his Christmas dinner.
Sainsbury's Colleagues Offer Festive Recommendations
As the question sinks in, Sainsbury's employees across the country chime in with their suggestions for Santa's feast. The ad showcases the colleagues at work in stores and delivering groceries to customers. With each recommendation, the corresponding item magically appears on Santa's dinner table.
From Charcuter-tree to No Beef Wellington
The festive dishes recommended by Sainsbury's colleagues include the popular Charcuter-tree sharing platter, a succulent turkey crown, and a mouthwatering No Beef Wellington. Santa can't help but revel in the feast that unfolds before him, much to the delight of viewers.
Rick Astley's Cheese Proposal Sparks Debate
As the colleagues continue their suggestions, Rick Astley innocently proposes adding cheese to Santa's meal. However, two Sainsbury's colleagues playfully remind him of the rules: "Cheese before pudding." Santa is then offered freshly baked mince pies, but seems disheartened. However, a worker comes to the rescue with a tempting Home for Christmas Chocolate Mousse, which catches Santa's eye.
An Advert that Celebrates Colleagues and Innovation
Sainsbury's aims to make Christmas extra special for its customers, and this year's ad does just that. Emma Bisley, head of campaigns at Sainsbury's, explains that the ad not only showcases the dedication of their colleagues but also highlights the innovation of their Taste the Difference range.
A Contrast to Previous Years
This year's Christmas ad takes a different approach compared to previous years. In 2022, Sainsbury's featured This Morning's Alison Hammond in a light-hearted tale set in a fantasy medieval world. The 2021 ad focused on the joy of being together for Christmas after the pandemic, while the 2020 ad tugged at heartstrings by depicting a longing for family reunions. Sainsbury's has a history of delivering memorable and diverse Christmas ads.
Other Supermarkets Join the Festive Ad Race
Sainsbury's isn't the only supermarket vying for attention with its Christmas ad. Asda's ad features jazz and soul singer Michael Buble, while M&S has enlisted a star-studded cast of Hollywood actors for its festive food advert. Lidl, on the other hand, has chosen to highlight a good cause in its Christmas ad. Waitrose's ad captures relatable festive moments and stars a beloved chat show host.
Overall, Sainsbury's Christmas advert for 2023 promises to captivate audiences with its star-studded cast, heartwarming storyline, and mouthwatering festive food recommendations. Be sure to catch it during Coronation Street tonight!
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