What’s in Store in 2024? Business Leaders Predict the Year Ahead

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Brits Plot a Getaway: Johan Lundgren – easyJet

Travel will be a top priority in 2024, as nearly three quarters of Britons plan to spend more on holidays than in 2023. easyJet aims to enhance the customer experience and make travel even easier with the use of AI in operations. The company is also committed to working with the industry to speed up decarbonisation and achieve zero carbon emissions technology in the future.

Branches to Remain: Debbie Crosbie – Nationwide

Nationwide assures customers that all branches will remain open until at least 2026, providing a personal touch for those with financial worries. Customers can speak to someone in person about their concerns, ensuring ongoing support and assistance.

Value Will Still Be King: Stuart Machin – Marks & Spencer

Marks & Spencer's Stuart Machin identifies three key themes for 2024. Firstly, value will be critical as families remain concerned about the cost of living. Secondly, customers now value ethics and support for British farmers. Lastly, online shopping will continue to grow, with convenience and flexibility being key factors for retailers.

Summer Sport a Savior: Nick MacKenzie – Greene King

Greene King is hopeful that 2024 will be a bright year for the hospitality industry, especially with the Euros and the Olympics bringing in customers. However, challenges remain with the increasing cost of doing business and rising regulatory burdens. The sector needs fair and proportionate regulation, including business rates, to stimulate growth and secure its long-term future.

Goodbye, Putin Gas: Greg Jackson – Octopus Energy

Europe is moving towards living without Russian gas, leading to a potential fall in energy bills. The growth of wind farms and solar farms will generate more cheap electricity, reducing costs further. Green energy will create opportunities for job creation, particularly in the installation of heat pumps, solar panels, batteries, and home chargers. Electric cars are also expected to become more affordable.

Bring on Olympics: Regis Schulz – JD Sports

JD Sports has observed that its young customers continue to prioritize their budgets on sports fashion and sneakers. The Euros and Olympics are expected to drive more spending in this area.

Cheap and Cheerful for Christmas: ALDI and LIDL

ALDI and LIDL had record Christmas trading as more shoppers switched to the cheaper supermarkets. ALDI's festive sales exceeded £1.5 billion for the first time, while LIDL saw a 12% increase in sales over the Christmas period. Both retailers offered affordable luxury options that attracted customers looking for budget-friendly indulgences.

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