Jacqueline Jossa Strikes a Deal to Keep Brand Deals
Jacqueline Jossa, known for her role as Lauren Branning in EastEnders, has made history by securing a deal that allows her to continue earning money from brand deals while working on the show. This is a first for EastEnders stars, who were previously restricted from cashing in on the side. Jacqueline's negotiation has opened the door for her fellow actors to follow suit and boost their pay packets.
A Trailblazing Move
Jacqueline's major six-figure contract with In The Style is incredibly lucrative, and she was determined not to lose it. By securing the agreement to keep her brand deals, she has set a precedent for other actors on the show to explore similar opportunities. While there are still some limitations on what they can promote, thanks to Jacqueline, they can now start the conversation and see if they can make brand deals work.
Jacqueline's Exciting Return to EastEnders
In September, Jacqueline announced her comeback to EastEnders after a five-year break. She expressed her love for the show and her excitement to return to Walford, which holds a special place in her heart. When her character, Lauren, appears on screen in January, viewers can expect an explosive storyline as she becomes entangled with the returning character Cindy Beale, played by Michelle Collins.
Ensuring No Conflicts
The EastEnders spokesperson has confirmed that they are working with Jacqueline to ensure her pre-existing deals do not conflict with the show or BBC guidelines. This ensures a smooth transition for Jacqueline and sets the stage for other actors to pursue similar opportunities without compromising the integrity of the show.
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