The popular reality show, I’m A Celebrity, is facing backlash from the RSPCA over its treatment of animals. The animal welfare charity is calling on supporters to file complaints with Ofcom, the television watchdog, regarding the program’s use of live creatures.
RSPCA Launches Campaign Against Animal Cruelty
In a powerful campaign, the RSPCA alleges that living creatures have been subjected to mistreatment, including being dropped, thrown, handled roughly, chased, and crushed, since the show’s inception in 2002. The charity has even created the hashtag ‘#UnhappyCampers’ to raise awareness on social media.
Concerns Over Messaging and Viewer Imitation
The RSPCA is worried about the show’s messaging and its potential to encourage viewers to recreate the controversial “bushtucker trials” at home for entertainment purposes. The charity believes that portraying certain species as “nasty” or “frightening” and using them solely for entertainment sends the wrong message about their value as living creatures.
Thousands Sign Petition, But More Action Needed
Last year, over 20,000 people signed a petition to ban the use of live animals on I’m A Celebrity. However, the RSPCA is now urging more supporters to lodge complaints with Ofcom this year. The charity emphasizes that it is not asking producers to stop the show but to cease using live animals in the program.
I’m A Celebrity Faces Criticism as New Season Begins
The latest season of I’m A Celebrity premiered on Sunday night and has already come under fire for its use of live animals. In the first episode, celebrities such as Josie Gibson, Nella Rose, and Nigel Farage were confronted with live snakes in the outback. Other contestants, including Nick Pickard, Jamie Lynn Spears, and Marvin Humes, were covered in thousands of insects during their tasks.
ITV Responds to Animal Welfare Concerns
ITV, the network that airs I’m A Celebrity, has consistently maintained that the show complies with animal welfare laws and follows exemplary production practices.
